For everyone involved with SEO, this is big news: Flash media, the stuff that makes for really great looking websites, is now readable for search engines.
Adobe, the maker of Flash and its related products, has created an indexable Flash file, meaning information that used to be hidden to search engines are now in the open. Google, of course, was a pioneer, with Yahoo riding the coattails of this improvement.
Google has already begun to roll out Adobe Flash Player technology incorporated into its search engine. With Adobe’s help, Google can now better read the content on sites that use Adobe Flash technology, helping users find more relevant information when conducting searches. As a result, millions of pre-existing RIAs and dynamic Web experiences that utilize Adobe Flash technology, including content that loads at runtime, are immediately searchable without the need for companies and developers to alter them.
What does this mean for businesses? Well, it means rich, artistic design won’t exclude you from search results - before this file index came out, many businesses had to choose between a vivid Flash presentation or really powerful search results. Now, you can have your cake and eat it to.
