Who Are You Poken?
Posted by jhurlburt | Posted in 360 PSG News, Uncategorized, Web Marketing, Web for Business | Posted on 18-03-2009-05-2008
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Good news for everyone who is still playing catch up on the social networking scene. There’s something new. Wait, before you throw your hands up in defeat, let me tell you that it is not a new network, well not really, but it is useful and extremely easy to use. It’s called Poken.
Developed in Switzerland, Poken is a USB drive shaped like a little person (three-eyed alien, panda bear, a firey skeleton, or a bee are available) with a silver hand attached to its side. When you hold the hand against another person’s Poken, giving them a high four, your device glows green telling you that you have successfully exchanged virtual business cards between the two devices.

Your Poken can store up to 64 contacts at any one time, and it will glow red if a connection was not made, in which case you just try again.
At home, your Poken’s hand detaches from the body and plugs into your computer’s USB drive. Through encrypted coding it transfers all of your new friend’s social network information into your Poken account where you can manage all of your contacts and your own information.
***In case you’ve only read this far and had to stop to immediately purchase a Poken for you and all of your friends or coworkers (hint, hint, Joel, you can buy them in twelve packs…) then I have good news: You don’t need to start an online account before using your Poken. Of course you can set it up while you wait for your device to arrive in the mail, which you should have plenty of time to do because Pokens aren’t sold in the US yet.
Getting an account is painless and it takes about four minutes to complete the form. But don’t drag your feet. Be aware that you need to activate your account before your friends can add you to their network otherwise an “unregistered” message is displayed on their profile when they plug you into their computers and they’ll probably delete you.
When you create your “business card,” add information for up to 25 social networks from Badoo or Bahu to more stream-lined networks like Facebook, Twitter, and Orkut. Upload a single picture, add as much contact information as you want friends to see like phone number, address, email, blogs, organizations, or birthday, and you’re on your way.
You can also set up different identities for yourself where you can group your new Poken friends as you add them giving contacts only the information that you want to see.
“Business card? What is this, 2008?”
Poken means no more typing names and numbers in your cell phone or scribbling on cocktail napkins at parties.
Let me give you an example:
You’re at a party and you start talking to Tim Wilson whom you find out shares your love for collecting laserdiscs.
Before Poken:
Tim gives you his business card and tells you that he has a great Facebook laserdisc discussion group where rare discs are bartered for regularly. You go home and search for “Tim Wilson” on Facebook ready to start trading movies with other cinephiles, but you find over 500 search results for his name. Now you’re stuck sifting through every Tim Wilson on the planet. Once you find him, you have to send him a friend request and cross your fingers that he checks his Facebook regularly before you can join his world-class laserdisc fan club. No fun.
Since Poken:
You meet Tim Wilson at a party and talk about collecting laserdiscs. You both have a Poken, you connect them, and when you get home all of his social networks are at your disposal. Before you know it, you’re finally able to watch Jenny Lewis and Fred Savage in The Wizard on laserdisc thanks to your new friend Tim Wilson and his awesome Facebook group.
The Ups and Downs of Poken Strangers
Of course, like any piece of technology, there’s a downside. If you are on Facebook and you Poken someone who is only on Orkut and Hyves then one of you needs to join one of the others’ networks. On the upside, you might discover a new social network that you love in the process.
Another strike against the Poken is that it runs on battery power. According to the official site www.doyoupoken.com, your Poken battery will last approximately six (6) months. The more you use it though, the shorter your battery will last. When inserted in your computer, your Poken will blink telling you that it’s hungry for more batteries. Never fear, the battery is a Lithium CR1632, which I found for as cheap as $1.66 on Amazon.com. You can remove your old battery and install the new one with a flathead screwdriver in a matter of seconds.
Security is not an issue. When you set up your account, you enter your username and password for each social network that you use. The information is only entered once used only to authenticate each account for your Poken.
If you ever lose your Poken, mark it “Lost” on your online account. You can even send a message to the person who finds your Poken to display if they plug it into their computer. By default, each time you plug the device into your USB port, you are prompted to enter your password anyway, ensuring security. No one else ever has access to your information. Plus, you don’t store personal information on your Poken. It’s all stored on the website where you interact with new friends.
I’m sold on the idea, but do I really need another device to carry around with me?
By now you have enough grocery store key fobs and iPods and cell phones to carry around. Why do you need another thing to lug around? Pokens come with a clip that you can hook onto your keys, briefcase, backpack or belt loop. It’s much faster than digging a business card out of your crusty wallet and your online identity is more comprehensive than a piece of cardboard with your name and phone number on it.
Poken hasn’t exactly caught on in the United States yet though NPR reported that Pokens were present at this year’s South by Southwest Festival (SXSW). Until everyone is carrying these around, Poken friends will be scarce but that doesn’t mean that you shouldn’t get one. The technology will probably move to cell phones very soon, but that will require everyone to buy a brand new $200 phone to use it. Why not spend $16 for a Poken and start socializing now?

Drink the Kool Aid. Get a Poken and you’ll be throwing more high fives (well, fours) than David Puddy.
Learn More About Poken:








