What’s Fueling Your Internet?

Posted by jhurlburt | Posted in Uncategorized | Posted on 11-03-2009-05-2008

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Search Engine Optimization Fuel

If you are fortunate enough to have a website designed and/or hosted by 360 Professional Services Group then coffee is fueling your internet.  More precisely, Folgers Classic Roast (now with 35 more cups.)

A fresh pot of coffee can be just as important to a busy office as a speedy internet connection; after all, coffee is the lifeblood of most workforces, certainly ours.  Whether we like to admit it or not, caffeine keeps us going.  We all fuel up before we leave for work or stop to get a cup on the way to work, and a cup once we get to work, and then maybe one more cup in the afternoon.  Okay, let’s face it.  We’re coffee fiends.

The internet never sleeps so for the 12 hours or so a day that we’re awake and producing quality websites, we need to be as alert as possible.

Take away our coffee pot and you’re probably going to see a significant decrease in productivity.  Like the undead in a Zombie apocalypse our workers turn cranky and unpredictable.  They start moaning from caffeine deprivation, stumbling around the office aimlessly biting coworkers.  It isn’t pretty.

For me there’s nothing better than being met at the front door by the sweet smell of a fresh pot of coffee brewing.  Unfortunately though, most days I’m the coffee man, which means there is no bitter aroma wafting down the hallway to greet me as I enter our office building.  If I want it, I have to make it.  Luckily, I have a little experience.

After college, I moved to Hollywood for three years.  All those tales you’ve heard about hapless production assistants who are forced to fetch their bosses coffee are true.  For the first 10 months that I lived and worked there, I was the coffee retriever for a production office.

Starbucks, Coffee Bean, Dunkin’ Donuts, double caramel macchiato, Venti vanilla latte no foam, small black two creams half a packet of Splenda, double-double three ice cubes and make sure the woman who sells it to you has green eyes and her name has to be Claire; you name it, I’ve ordered it, balanced it on the front seat of my car doing 50 through the morning traffic on Santa Monica Blvd., and delivered it while it was still hot enough to burn the pants off a McDonalds drive-thru patron.

So no, I don’t mind being the coffee guy.  But that doesn’t mean that the pressure is off.

Being responsible for providing the office java is nerve wracking.  The shear aroma from a bad brew can stink up the office for hours.  Do you make it the way that you like it?  The way the boss likes it?  Some like it strong, some like it mild.  Do you take a poll and go with the majority?

So what’s the secret to finding that perfect grounds-to-water ratio?

I’ll be honest.  Until only a few years ago, I had no coffee knowledge.  I didn’t consume coffee in college.  The only time I had ever been to a Starbucks until I moved to California and joined the workforce was to ask for directions or use the restroom.

What’s percolating in your office?

Just before Christmas, 360 PSG got a new coffee pot and a bean grinder.  It has been nothing short of awesome.  There’s even a “Flavor Plus” button.  (Though, whenever we brew straight Folgers, I’m not sure any actual flavor is enhanced, it just takes twice as long to brew).  Best of all though, productivity has gone through the roof.

Raise your hand if you can make a pot of coffee right now.

I did a survey to see how many people in the 360 PSG office drink coffee or if they prefer a caffeinated alternative, and if they’re able to make a pot of coffee.


1.    Do you drink coffee at work?  (Yes or No)
Ben: Not Often
Joel, Jill, Jason, Matt Wh., Tanya, and Matt Wetter: YES
Ian: Sometimes
Eric: Normally, unless I have Red Bull.


2.     If so, how many cups per day?
Ben: 1 per month
Joel: One Tim Horton’s extra large or about 4 Styrofoam cups of office brew
Jill, Matt Wh.: 1 – 2
Jason: More than I can count, and more than any normal person should drink in any given time period.
Ian: 0-2
Tanya: 4-5
Matt Wetter: I don’t drink it often, but when I do it’s usually 2-3 cups
Eric: I consume around a pot a coffee a day (including home) when I actually drink coffee

3.     Why do you drink it?
Ben: To satisfy a craving
Joel: Taste, plus keeps the edgy pep.
Jill: I liked the taste, but it’s almost just a habit
Jason: Stimulates my mind and body.  Also, because that’s what the cool workers do.
Matt Wh.: Taste, Caffeine, Hot Beverage
Tanya: Addiction
Matt Wetter: Usually to wake up
Eric: To make my brain function
Ian: Energy

4.    If you do not, do you drink tea, Red Bull, anything w/ caffeine?
Ben: Tea
Jason: I also drink tea on occasion for the antioxidant benefits.
Matt Wh.: Lots of Cherry Coke.
Matt Wetter: I drink tea a bit more often than coffee
Ian: If not coffee, I drink tea or Red Bull.

5.    What is your favorite kind of coffee or caffeine drink (Starbucks, Red Bull, Dunkin’, Tim Ho’s etc.)
Ben: Tim Ho’s, then Dunkin, then Red Bull, then the water in my sink after it fails to drain, then Starbucks*
Joel: Tim Horton’s
Jill: Tim Horton’s, though Starbucks can be a nice treat (it’s just way too pricey)
Jason: Tim Horton’s, everything else is for kids.
Matt Wh.: Tim Horton’s
Matt Wetter: Cafe Mocha
Eric: Starbucks or Red Bull
Ian: Red Bull

6.    If someone asked you to make a pot of coffee, right now, could you do it?  If not, why?
Ben: No, don’t know the proportions of grounds to water.
Joel: Yes, if I can find where all the stuff is stashed.
Jill: I could… but do you really want me to? I mean all sorts of fun hazardous materials make their way into that pot of coffee… just sayin.
Jason: I could, but that would involve me doing actual work.  Also, if coffee had a face I would punch it in it … because that’s what I do.  Oh wait wrong survey.
Matt Wh.: No, too busy! If I did, it wouldn’t be that good anyways.
Tanya: Sure if I’m not too busy @ work
Matt Wetter: Probably not, lol.  I’m not really a coffee drinker.  I usually will choose something over coffee.
Eric: Sure can.
Ian: Yes.

Tim Horton’s, here we come!

We love Tim Horton’s.  In fact, it’s usually the Canadian coffee guru’s brew that fuels our search engine optimizers, graphic designers and programmers.

There’s a Tim Horton’s on the corner of Ridge Lea and Niagara Falls Boulevard where all the web experts from 360 PSG turn on their way into work each morning.  It’s little more than a stone’s throw away from our headquarters so there is usually a daily “Tim Horton’s run.”
Our office trash cans are normally filled with Tim Horton’s cups.

And when it’s time for the “Roll Up the Rim to Win” contest, forget about it.  We win free donuts and large coffees like Jason Ortiz spins dollars on the Price is Right wheel.**

If nothing else, coffee might give you that afternoon jolt that inspires a blog for your website or the energy to finish the workday strong.

Drink coffee, drink it often, and be productive.

*What’s up with Ben’s disdain for Starbucks?

**On May 12, 2008, our director of programming services Jason Ortiz traveled to Los Angeles and attended a taping of the Price is Right.  He was called on stage, won a wine rack, spun $1 on the prize wheel resulting in a $1000 bonus and a trip to the showcase showdown, where, unfortunately, he overbid on the car package.

Jay watching himself on Price is Right

Comments posted (3)

I can’t even go into Starbucks without running home to wash my clothes and take a shower. The whole place smells like the coffee tastes… Burnt.

Good Stuff… haha
and what IS up w/ bens hatred of Starbucks… ruuuuude!

I brew Tim Horton’s at home/work, too. Sometimes I’ll get DD when I’m out. Starbucks tastes like watered-down-road-tar, at best.

On my recent trip to Florida, I brought Tim Horton’s grounds with me to brew while away. Couldn’t find a Dunkin’ to save my life, and the Southerners treated Starbucks like it was a delicacy.

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