Fake Limo Site Proves to be Vehicle for SEO Promo
Posted by jhurlburt | Posted in Uncategorized | Posted on 08-05-2009-05-2008
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Find out how 360 Professional Services Group created a fake limo company, had the site crawled by search engines, ranked on the first page of results of two major search engines, and even got a ride request with no search engine optimization efforts.
In an effort to engage new clients, 360 PSG built a vertical market in November 2008 geared toward limousine and transport companies in need of websites. Fission Transport was launched to promote packages ranging from simple sites to fully customized websites.
As part of the Fission Transport site, 360 PSG graphic designers built a demo site for Luxury Limo Co., a fictitious transport company, to showcase Fission web features like customizable modules, event calendar, testimonial manager, photo gallery, customizable content pages, and a basic “reserve your ride” contact form.
On March 21, 2009 360 PSG received a completed contact form reserving a stretch baby Bentley limo for Friday May 8, 2009. The customer searched for “stretch Bentley limo” and found our site, which was ranked 6th and 7th on AOL and Google search engines respectively as of March 21st.
How was this possible?
We launched a demo site for a vertical market with basic content population and zero search optimization efforts; but the built-in search engine optimization tools of the Fission Web System got the site crawled by search engines and even garnered a limousine reservation.
The answer is simple: the power of the Fission Web System.
Every Fission website has powerful search engine optimization tools built in, which is why Luxury Limo Co. was able to reach the first page of search results on two major search engines.
Not only was our demo site extremely easy to find, but our “Call to Action” on the site was so effective that a customer actually booked a limousine ride with us.
So the point of this isn’t to boast that we tricked a customer into believing that we were a real limousine company, but rather to demonstrate the potential your website could possess if it operated on the Fission Web System.
Update: Since the first request for a limousine ride, we have received TWO more reservations for limo rides.
The Fission Web System continues to bring business to Luxury Limo Co. even though the company doesn’t exist, so just imagine what Fission could do for your site if we just put five minutes of actual dedicated SEO service in place.
