To be successful on the web, one of your responsibilities is to satisfy your client’s needs and help them reach their goals.  But nothing frustrates visitors more than sloppy, broken, ugly websites.    How does your site hold up?

Consider your website to be wallpaper, it will fade over time.   If you already operate on the Fission Web System then you really have no excuse to have a stinky website.  But how do you know if your site stinks?

Is your content stale?

Freshening up your content is not only good for search engines, it keeps reader satisfaction high.  The idea is to keep readers engaged and give them relevant information.  If you’ve had the same content on your website for a year or two, then you’re not offering visitors anything new.

Updating your website’s content can be easy.  Add company news and industry news with the Fission News Manager.  Have your products changed?  Update product descriptions.  Post special events that you have coming up in the event manager and add links on your homepage.  Do you have an FAQ page?   Stay on top of help topics.  Help your visitors and update your content at the same time.

The Fission Web System’s easy-to-use content management system makes it easy update your site’s content in the WYSIWYG editor.  Change your headlines, update keywords, and change your pictures and title tags.

Is your press manager old news?

Newspapers are distributed daily; news shows every morning and evening; and news websites are updated constantly.  We understand that you’re not a news organization and staying on top of industry news can be a daunting task.  However, letting your clients know that your company is still a vital participant in your industry is important.  Any time you have a company event, win an award, or reach a milestone (even small ones), why not write a short press release?

Fission’s press manager makes it easy to create news articles and publish them on a news page or create a news module to show up on specific pages as an RSS feed of your own company news.

Missing Images?

Did someone from your office delete your images?  Were your images linked from another website, maybe your old site, and the site no longer exists?

Missing images will make your website look empty and broken.  Upload new images to your image manager and give them titles and descriptions so search engines can reference them.  Fission’s image manager is user friendly.  You can upload and edit photos right in the CMS.

Broken links?

Does your site have link rot?  Over time your links can become broken or irrelevant, but it might not always be your fault.  If a site that you link to allows its domain to expire, your link could point to a page that no longer relates to your content or possibly no longer exists.

Point your visitors in the right direction, double check your links to make sure they point to the correct content.

Is your web design outdated?

If your site is between two and three years old then it’s time to start thinking about a redesign.

With Fission’s framework you can keep all of your SEO and content and just swap out your old design.  Think of a redesign as a new suit or a new dress.  Your old one is worn out, it has a few holes, the stitching is coming apart, and it’s faded.  Add a new website design to your Fission framework and wow your audience.

Your web designer bailed?

Did your web designer start creating your site and then bail on you halfway through the project?  A lot of free lancers will leave in the middle of the project or drop the ball because of lack of experience and discipline.  Just because your web designer isn’t accountable, doesn’t mean that you should get stuck with half the product.  It’s time to find a reliable company who can fix your problems and help you take your site to the next level.

360 PSG employs full-time experienced graphic designers who are focused on delivering professional websites that are effective marketing tools.  With your brand image at the forefront of the project, 360 PSG’s graphic designers create functional websites that convey your message clearly and allow visitors to navigate

Not showing up in Google?

Search engine optimization is constantly changing.  Have you checked your keyword density, page titles, page headings, and keywords?  Just like visitors, search engines like to see new content, so make your site more visible to them.

In the Fission CMS, you have the power to control all of the elements mentioned above.  Plus, 360 PSG offers comprehensive search engine optimization analysis packages that go more in depth than your standard SEO.

Not sure what stinks?

Fill out the website stinks form here and let 360 PSG’s web design experts tell you why your site stinks.

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