Caffeine Puts a Little Pep in Google’s Step
Posted by jhurlburt | Posted in Uncategorized | Posted on 21-06-2010-05-2008
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Google has rolled out its new search engine indexing system, aptly dubbed “Caffeine,” boasting 50% fresher search results.
Under their old system, Google’s engines crawled the entire Web to update pages in its index. Pages could not be updated until the entire batch (every site on the Web) was updated causing a significant delay between a Web page being found and then being updated in Google’s search index. Caffeine analyzes smaller portions of the web more frequently and subsequently updates its search index on a continuous basis.
Google software engineer Carrie Grimes blogged, “As we find new pages, or new information on existing pages, we can add these straight to the index.”
More frequent updates to search engine indexes mean better results for businesses and organizations focused on improving search engine ranking with SEO efforts that include frequent content updates.
Grimes added, “We’ve built Caffeine with the future in mind. Not only is it fresher, it’s a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you.”
With Google’s implementation of Caffeine and 360 PSG’s new SEO packages, now is the perfect time to look at your website and determine how you can make it more search friendly.
For an explanation of what actually happens when you do a web search, Google engineer Matt Cutts offers some insight into the world of Google’s search index.
