It seems like every other week I come across a case study about how another company was blacklisted by Google because of bad links and how they fixed it. I always end up thinking the same thing, "While it's great to know how to get your site out of organic search exile, wouldn't it be better to never find yourself in that position in the first place?" So with that in mind, I've put together a few tips on how to proactively manage your link profile.