Lately, I've noticed what seems to be a growing trend on several large e-commerce websites: They offer you a discount for providing them with your email or a joining their mailing list... but they don't deliver on the discount until 2-7 days after the fact. While this is annoying to the consumer, in my opinion, it's also detrimental to sales. Here's why:
The Google algorithm changes over the last few years have made many a business owner throw up his or her hands in despair. Just when you thought you'd mastered the science of ranking well in search engine results and drawing visitors to your website, the rules changed. It sometimes feels like you have to start all over again after one of these updates. Although these changes may seem overwhelming, savvy web marketers know that if you understand the history and trends, you are better able to anticipate where the future of search engine marketing is heading.
