Our favorite designs, Vol. 2= Buffalo Pundit
Posted on May 27, 2008 in Uncategorized, Web Design by epierceNo Comments »

This design has been around for a while, but one of our favorite local news blogs Buffalo Pundit has a clean, functional design we here at 360 PSG love. It’s open without being unprofessional, professional without being inaccessible. It’s easy to read, works across many platforms, and simply looks sharp.

Buffalo Pundit

The neat thing about the design for Buffalo Pundit is that the design (and logo) doesn’t overshadow the content - the (admittedly great) content of the site stands on its own. That’s an idea that works well for news sites, but is an underrated design approach for business sites. Communicating information clearly is imperative to driving web business, and a clear design is at least one step to achieving that goal.

Our favorite designs, Vol. 1 = Good Magazine
Posted on March 2, 2008 in 360 PSG News, Web Design by epierceNo Comments »

good magazine

In the 360 PSG offices, Ben Shepard, Director of Design, and Eryn Yates, Assistant Director of Design, and I (Evan Pierce, Director of Content Services) often scour the web for design and content ideas. Every once and a while we find a design we absolutely fall in love with, and one of our favorite magazines, Good Magazine, happens to fall in that category.

What do we like about it? Its clean simplicity. Articles are clearly highlighted, the top feature-call-out uses clean, natural multimedia, and the font…oh man we love the use of fonts on this page. It’s a mix of approachable accessibility with authoritative professionalism, perfect for that type of publication.

These ideas - clean, beautiful design with intuitive functionality - are the types of designs we at 360 PSG strive for, and we’re continually evaluating other sites to gain ideas to incorporate in our own designs. Let us know some of your favorites below.