Web Public Relations and Blogging

Whether you're a new web business or already have a web presence you'd like to expand, an effective public relations campaign is an important part of getting visitors to use your website.

360 PSG can build a strategy to spread the word of your site, but we also provide in-between services that can enhance not only your web business, but your brick-and-mortar business as well. By using one of our web public relations packages, your business can reap the benefits of increased awareness of your business.

We're not trying to sell ourselves as a big, corporate public relations firm. We're a bridge for those businesses that have too little time to generate and distribute their company news, but aren't quite ready to invest in a big, expensive public relations firm.

360 PSG can also help PR firms gain their footing on the web by authoring content tailored for search engine optimization and web distribution.

Because our PR efforts are start on the web, your public relations dollar can go a lot farther than with traditional firms.

Press Releases

360 PSG generates a press release for every one of our projects, from website redesigns, to new website launches and even significant system upgrades for our clients. These professionally-prepared documents are generated both on our letterhead and on our clients' letterhead. It is then distributed to pertinent news organizations and published on both ours and their website.

Why do we do this? Because everyone should know about your new website or project.

But it doesn't stop there - press releases are incredibly effective for not only spreading the word of your business, but on your website, press releases are effective for search engine optimization.

What you get from a 360 PSG press release

360 PSG press releases are formatted for all major news outlets and also edited for SEO effectiveness. The content in the press release is also yours to use however you like. Like the phrasing for an ad? Use it. Stumble upon a mission statement? No problem. It's your content to use how you like.

Our PR staff also distributes your press release to any and all pertinent news agencies, from local television stations, to regional newspapers, even to relevant blogs. We target the news organizations that are most likely to use your release either for a brief or, ideally, a big story.

Blogs

Blogs have become an increasingly valuable tool for marketing companies. A blog focused on your particular industry can help market products, boost credibility and even increase your search engine rankings.

What do you get with a 360 PSG blog?

Instead of using a free blog hosted separately from your own site, a 360 PSG blog is a part of your site, so your blog will have an address like www.something.com/blog instead of some other name you can't control. Another advantage of having your own blog, on your own site? It will help your search engine rankings.

Your blog is also completely designed by the 360 PSG graphic design staff, meaning its look will match your website as a whole. Don't mess around with a blog that only half-matches your brand - go all the way with a 360 PSG blog.

Don't have the time or skill to write your own blog? 360 PSG's content team can generate regular blog posts focused on your business, industry or related topic. That content will be professionally written and edited and optimized for search engine results.

We write to suit your needs and your schedule. Contact a 360 PSG rep to learn more about our content and copy packages. 

Check out the 360 PSG blog to read our work in action.