Get with the Programmer: Conversions

Making a conversion on your site can mean having a visitor fill out a contact form, fill out a request for quote, print a coupon, call you, sign up for a newsletter, or any other goal that you define. Whatever your goal is, you want visitors to be able to get there quickly and with little hassle. Reducing wait times is essential especially when visitors expect fast customer service.

 

Simplify the Path to Your Goal

 

Put your best foot forward, first. Remember don't make visiting your site a treasure hunt. State your goal clearly immediately and then drive people to that goal with prominent calls to action and clean content.

 

Give readers the most important information first. Tell them who you are and what you offer up front; save the fluff for deeper pages. If visitors really want to know more about you, give them a clear path with links or clearly labeled menu items that point to portfolio pieces or company history, but don't force it on them. Improve your website conversion rate by guiding your visitors through your site with organized content and prominent calls to action.

 

How many clicks away from your goal is a visitor on every page? Make your goal easily accessible from every page on your site.

 

Shorten Forms

 

When creating a registration or contact form only include (or at the very least require) the fields that are absolutely crucial: name, address, phone, email, and possibly room for comments. As Jason suggested, "If you don't need to know your customer's cat's name then don't ask for it."

 

Visitors are more likely to take the time to submit a form as long as it doesn't look like it would take them more than 30 seconds or so to complete.

 

Audit Your System

 

Finally, keep in mind that you know your site better than anyone however, someone who has no knowledge of your site may find your goal hard to reach. Double check your site.

 

• Fill out your forms to ensure that you are receiving contact information.

• Have a friend or someone with no knowledge of your business complete them for you and report on the ease of use or any hiccups in the process from an outsider's perspective.

• Double check links you have created to ensure that they are not broken and follow the correct path.

• Check your stats regularly to see what your visitors are doing on your site.

 

Contact Us to find out how 360 PSG's programmers can help you streamline your checkout process and convert your visitors into more sales.