Search Engine Optimization and E-Marketing Specialist
<< Back to Job Postings << Search Job Postings360 PSG is a rapidly growing provider of small and mid-size websites and web applications for a national customer base.
We are headquartered in Amherst, NY with a secondary sales office in Virginia. This position would work in the Amherst office.
We are currently seeking a Full Time Search Engine Specialist.
Our day-to-day environment is fast paced, friendly, fun and pretty business casual (sandals and shorts are common dress in the creative departments)
This is a full time, in-house position... please do not push outsourcing... not an option for this role.
360 PSG is an incredible team (or family of coworkers) that work, play, and grow together...with just about 20 full time people already, we are looking for the right person to fill this role that has developed because of our fast growth and expanding departments over the past 4 years. Great understanding of the search and social marketing aspects of websites with a Team oriented mentality are absolutely critical. Candidate should be able to hit the ground running.
If you think that optimizing your "Meta Keywords" or "Meta Descriptions" is effective in Google results... you need not apply. We want someone that understands the real techniques required to optimize on-page and off... you will be joined by a very experienced team, so "fake it till you make it" won't work in this environment.
As a definition in this job posting "SESM" will stand for all things related to search engine optimization (on-page and off-page), search engine marketing, banner advertisement management (and platforms), affiliate programs, social media marketing (free and paid) and any other e-marketing experiences.
Required Knowledge
Familiarity of SESM; Primarily
- Current Search Engine Algorithms (through known/exposed information)
- -- Working knowledge of search engine capabilities/functionality
- Modern Social Media Platforms
- -- Facebook, Twitter, LinkedIn, Youtube, etc
- Search Engine Marketing Systems
- -- Google, Yahoo, Bing
- Traditional Internet/Banner Marketing Programs
- Third-Party Affiliate Programs
- Expert understanding of blogging techniques related SESM purposes
- Grasp on general web services (third-party integration)
Solid grasp of modern and historic website approaches
Complete understanding of content management and dynamic web applications
A personal performance portfolio of previously successful campaigns in areas of SESM
General grasp of web design/programming processes / steps
Qualities
Several years of leadership experience in an internet marketing/optimization field
Solid grasp of dynamic needs gathering (listening, interpreting, and translating client needs)
Process driven, ability to create and maintain order in fast paced environment
Experience using content management systems and direct HTML editing
Excellent grasp on website standards
Thorough understanding of digital/internet marketing strategies
Proven project management skills
Proven ability to manage multiple blogs internally and for clients
Organized
Prioritization by Urgency and Importance
Goal-Oriented
Big Picture Visionary
Team Player
Takes Initiative
Strong Multi-tasker
Comfortable with digital task management and bug reporting systems
