Freshen up your website with a web-based feature or two.

Most website owners don't review their site as often as they should. A quarterly or monthly refresh is a great way to stay ahead of your competition and generate renewed interest from your visitors.

One great way to stay connected to your clients is the Fission Blast newsletter component that we use here at 360 PSG. Set it up to send out monthly or bi-monthly newsletters to all of your clients, potential clients and referrals to keep them up-to-date on what's happening with your website and your business.

Fission Blast newsletters not only encourage subscribers to revisit your site, but they force you to look at your site with a more critical eye. Regular updates to your news manager, portfolio and showcase manager, and your blog to incorporate into your newsletter are very simple ways to stale-proof your site. Keep content fresh and you'll keep customers coming back.

Along with reviewing your own website every one to two months, we recommend a review of competitor sites.

Jason Ortiz, 360 PSG Director of Programming, adds, "The web is constantly evolving. If competitors are offering new web based features, it may be time to review what your site is missing and how you can get a competitive edge."