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Designer's Desk: Site Facelift

Wed, Feb 11th 2009 07:00 am

Do you love your website? You should. After all, you conceived it.

Think of your website like a loaf of bread. First, you gathered all the key ingredients: the pictures, the content, the colors, all the ideas that turned your idea into something visually appealing to its visitors. And then you waited while it cooked; a designer laid out your ideas, cut the design to a template, and put the finishing touches on it. You gave your approval and the site went live, and it was wonderful. You posted news stories and blogs, updated content weekly, and sent out email newsletters to clients on a regular basis. But then, without warning, like a loaf of bread your site started looking stale.

The average lifespan of a good website design is only 2-3 years.

Keeping up with the internet is nearly impossible. But there are a few things that you can do to stay current. One idea is to update your website's design.

A fresh design is one key to retaining return visitors. If you've had a site for several years then there's a good chance that it could use an upgrade. There's good news though. You don't need to scrap your entire site to stay relevant.

Your homepage is usually the first thing that visitors see when they find your site, so giving them something fresh will encourage them to visit more often and hopefully check out the rest of your site.

Maybe you like your homepage design, but your callouts are out of date. If you're a business who offers seasonal sales or promotions then freshening up your callouts is a necessity. 360 PSG's graphic design team can help. Send us your ideas, we'll create custom callouts for you to approve and have them up on your site in no time.

If you've had a website for years and think it's time for a complete makeover then take advantage of 360 PSG's full redesign package. We can create a new template for you or just re-skin your site to fit your existing template with new images, callouts, and colors. The sky's the limit. Change your whole look and feel without losing any SEO. Your content stays the same; your design just gets better.