The Wine & Spirits Guild of America unveiled a new custom application built by 360 PSG.

The online application allows members to login and download promotional items including images, files, and catalog applications, designed specifically for the creation of customized shelf tags for wine retailers.

Developed on 360 PSG's Fission Application framework, the custom makes creating on-demand shelf talkers easy. Administrators simply log into the custom Fission application and search for products by bottle, supplier, or brand. Next, they enter a description for the selection they've made. Finally, they create a printable PDF file for their pre-formatted templates with logos.

The new Wine and Spirit Guild website is hosted on 360 PSG's secure business class datacenter in Amherst, NY.