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WNY Traffic Ticket
Search Engine Optimization
The Law Offices of Tom Trbovich - www.WNYTrafficTicket.com

Overview

WNY Traffic Ticket
The Law Offices of Thomas Trbovich wanted to create a new web presence focusing on traffic ticket defense for the Western New York region - directing web searchers to the firm who are looking for an attorney specializing in traffic ticket defense. 360 PSG created a brand new website from the ground up, utilizing the Fission SimpleSite platform. 360 PSG's search engine optimization (SEO) experts then optimized WNYTrafficTicket.com, focusing on region- and industry-specific keywords. Since the site launched in June, that site now ranks in the top ten for almost every important keyword on every major search engine, driving traffic and business to the firm.

Problem

Prior to working with 360 PSG, the Law Offices of Thomas Trbovich had websites focusing on DWI defense and their general practice. Trbovich wanted to create a web presence focusing on traffic ticket defense, a growing part of their practice. In order to do so, however, they needed a brand new website, with a brand new URL address - something that can make an instant impact on search engines difficult to come by.  They also needed the new site to be affordable.

Approach

The Law Offices of Thomas Trbovich contacted 360 PSG to build them a website in the Fission SimpleSite platform, meaning they got an affordable multi-page website with a custom graphic design. They also added a Copy Cleanup Search Engine Optimization package, providing content that 360 PSG's SEO experts optimized for effective search engine placement.

Process

The entire focus of both design and content for WNYTrafficTicket.com was to rank highly on search engines and drive visitors to contact the firm. So 360 PSG designers made use of one of the most powerful features of the Fission SimpleSite platform - it's search engine tools. Rather than a traditional HTML website, the Fission SimpleSite Platform automatically generates crucial search engine information like an XML sitemap and robots.txt file that search engines need to index a site correctly.

 

360 PSG's SEO experts then took Trbovich's content and analyzed what keywords were best for WNYTrafficTicket.com to focus on. They then implemented meta tags, meta descriptions and title tags for every page on the site, and also edited the content of optimum keyword placement and density. 

Results

The results of this work are reflected in how successful the site launch was. In just under 8 weeks from launch, the website began appearing on the top 20 results from Google for dozens of targeted keyphrases...

  • Buffalo Speeding Ticket
  • Rochester Speeding Ticket
  • Buffalo Ticket Defense
  • Jamestown Speeding Ticket
  • Amherst Speeding Ticket
  • Tonawanda Speeding Ticket
  • Williamsville Speeding Ticket
  • East Aurora Speeding Ticket
  • Youngstown Speeding Ticket
  • Fredonia Speeding Ticket
  • Batavia Speeding Ticket
  • WNY Traffic Attorney
  • Amherst Traffic Attorney
  • Niagara Falls Traffic Attorney
  • Buffalo Traffic Lawyer
  • Many, Many More...

Future

Search engine optimization is not a one-time fix. While WNYTrafficTicket.com ranks highly on dozens of important keywords now, if the site remains static and doesn't refresh its content, search engines will place lower priority on that site as time goes on.

 

The next step for WNYTrafficTicket.com can be many options, all easily achievable with 360 PSG. They could go for a Content Refresh SEO package, reworking their website content to appear fresh and new to search engines. Another - and possibly more effective - step would be to incorporate either a dynamic Showcase Manager, News Manager or Event Calendar to their site, giving the Law Offices of Thomas Trbovich the ability to add new relevant content to their website on a regular basis, on their schedule, without having to contact a web designer to implement changes. 

 

To learn more about 360 PSG's affordable website design options or effective search engine optimization packages, contact a representative today.