Dave's Christmas Store - Christmas Central
The online home for Dave's Christmas Store, www.ChristmasCentral.com, was in need of a redesign. In a nutshell, they needed their site to do more - look more Christmas-y, be found more on search engines, and be more easily updated. With 360 PSG, they found a partner in all aspects of their web business.
360 PSG custom designed a completely revamped website for www.ChristmasCentral.com. Since www.ChristmasCentral.com was already a long-established web store with thousands of products, that new website had to incorporate all their existing information along with the new look. With the Fission Content Management System, that content migration was seamless.
Along with easy web content management, the Fission CMS allows for powerful search engine optimization. That optimization was accomplished by 360 PSG's expert search engine experts who analyzed and implemented all the factors that improve a website's ranking on search engines such as Google or Yahoo.
360 PSG also implemented and manages a complete e-mail marketing campaign for www.ChristmasCentral.com, reaching thousands of customers with custom-designed, demographically-focused e-mail blasts. With the thorough reporting tools incorporated into the Fission Blast e-mail campaign system, www.ChristmasCentral.com can monitor exactly how effective their e-mail campaigns are.

