The Rotary Club of Buffalo and the Buffalo Rotary Foundation's 7th Annual Fundraiser, Wines of the World, is a food and wine tasting event that is scheduled to take place on Friday, March 2, 2012 at The Statler tower in downtown Buffalo, NY. The event will also feature live and silent auctions, with all proceeds raised earmarked for Buffalo Rotary literacy programs such as Read to Succeed Buffalo.

The Buffalo Rotary Foundation is a not-for-profit organization supported entirely by voluntary contributions from Rotarians, friends of the Foundation, and the community who share its vision of a better world. The organization has awarded grants to numerous community groups, totaling over $3 million since 1911.

In need of a website to promote theWines of the World event, as well as feature their local sponsors, the graphic design team at 360 PSG provided the Buffalo Rotary with a simple site design that includes a custom masthead which integrates the event's existing brand.

Additionally, the programming team gave Buffalo Rotary's new site selling capability with the Fission Storefront component, a powerful e-commerce solution, so that visitors to the site may purchase tickets to attend Wines of the World, from any computer with internet access at any time.

Buffalo Rotary's website operates on the Fission Web System, which contains built-in search engine optimization tools that have the potential to increase search engine ranking and improve visibility online.