A few years back, ICANN (the Internet Corporation for Assigned Names and Numbers) decided to open up the top-level domain registry to include branded domain extensions. With over 400 newly approved options, and thousands more on the way, business owners can now own their web address of choice with a .photography, .guru, or .lawyer extension should the coveted .com already be taken. But is it worth it?
Where do people go when they leave your website site? A visitor can "bounce" from your site in many different ways: by selecting a link to a page on a different site, clicking the "back" button in the web browser to leave your site, closing an open window or tab, typing in a new URL, or experiencing a session timeout.
