A Survival Guide to Your LinkedIn Company Page

Finding new ways to connect your business with the appropriate audience can seem like survival of the fittest. Fortunately, LinkedIn is a powerhouse professional network with almost 450 million members worldwide. LinkedIn is a network built for professionals but has carved a niche in the B2B markets, as well as recruiting. It can be a powerful tool for any size business looking to develop other meaningful business connections with some of the social media "fluff" taken away. If you already have a LinkedIn company page, or are just starting out -- there are some best practices to enhance the experiences of your business, prospective colleagues, employees and customers.