The 360 Blog

Are you missing out on 33 percent of your search engine marketing opportunities? If you’re only relying on Google AdWords, then you’re failing to reach one-third of your customers. That’s because Bing is responsible for 25.3 percent of all search queries and Yahoo accounts for an additional 11.3 percent. When you use Bing Ads—now known as Microsoft Advertising—you’ll reach more potential customers than if you only use one platform. There are other benefits to using Microsoft Advertising as well. Here are five reasons why Bing needs to be part of your online marketing strategy.

In today’s internet-driven world, we often talk about the “rise of social media,” and how social media marketing has usurped traditional media advertising. In fact, the average company will direct 45 percent of its entire marketing budget to online advertising, with search engine marketing (SEM) and online display taking the lion’s share. However, it would be a mistake to discount traditional media entirely. The truth is, the two work far better together than they do on their own. Here are five major differences between traditional and social media, and when to use each.

Teamwork makes the dream work at 360 PSG. We always say in order to get everything done effectively and efficiently, we all have to wear multiple hats. And no one wears more hats than Office Manager and Billing Assistant Jen Becker.