In 360 PSG's newest blog series, one of our elder statesmen takes on questions from small business owners just like you, to break down the complicated landscape of digital marketing. This week, we answer questions about SEO.
2016 has been an especially successful year for 360 PSG, so in order to accommodate our growing team and new goals, we've moved! Our new offices are located at 455 Commerce Dr. Suite #3, Amherst, NY 14228.
With business and marketing moving more online, it's important to know how to not only run an advertising campaign completely online but also how to make sure it's successful. Learn about the key question you should ask yourself before diving into online advertising.
Writing content for your website sounds easy enough but is it really? There is a lot to consider when creating a website or going through a redesign and writing content is just as important as having an aesthetically pleasing site. So, what goes into the process? We're going to take you through some key questions to ask yourself before writing your website content.
Social media is a fast-paced medium and platforms are constantly updating and tweaking in order to stay ahead of the game. Now that we're almost halfway through 2016 (can you believe it?!), we wanted to round up all the updates Facebook, Twitter, Instagram and Snapchat have put out since the beginning of the year. Spoiler: there are a lot!
No matter what size business you have, building a digital presence can level the playing field for you if you know how to use the right tools in an effective way. We've compiled some free Internet business tools that can help increase your productivity.
Optimizing for mobile commerce can end up helping you close a lot of these sales cycles a lot quicker, and add to your bottom line. So where do you start?
You've probably been using your business website as a digital "home base" for a while now, and letting it serve as a second store front. But have you ever considered your website to be an additional employee? Here's some of the benefits of changing your perspective.
Customer service is incredibly important to any business and every owner, manager and CEO knows this. But what is the value of customer service, why does it matter so much and, most importantly, how can you improve yours in the digital age?
Website design is much more than the visual look and feel. Proper content is the foundation for a powerful website, and centering your design around content is the ideal strategy to adopt for an effective website.
If you're putting out content for your customers, it's important that they connect and feel invested with what you're saying. However, as a business, it can be difficult to decipher what types of posts are going to attract a larger audience. Learn how to use words to help people connect and appreciate what you're publishing.
We were humbled to win the Amherst Chamber of Commerce Award for Technology at last night's awards. Here's a recap of our night.
Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order.
Are you leveraging one of the most dynamic forms of content on the web? Learn more about using video content to boost your exposure.
It's the heart of winter. Love is in the air. It's a perfect time to fall in love with your...website? Here's 5 ways to get customers to fall in love with your website.
A blog isn't just something to air personal grievances. It's a big benefit for businesses. Read about how to get started and the benefits of being an active blogger.
Chances are you've heard a lot about Search Engine Optimization. It's one of the most important parts of digital marketing. But what is it and how does it work? We uncover the facts about SEO and how it will help boost your business online.
Facebook Advertising is a great way to reach your target audience by running ads on people's newsfeed, both on desktops and mobile phones. Its biggest strength is audience targeting, which allows marketers to choose from a wide-range of options. Learn all about the benefits and how easy it is to reach your desired audience.
As of 1/12/16, support for older versions of Internet Explorer are ending. Find out what this means for you and which browsers are good alternatives.
With the start of the New Year, it might be time to change up your social media strategies.