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Let's review a few social networks that are often overlooked as viable options, and how they can be useful to your business.
Do you know which social networks are right for your business? Have you determined if using any social networks is useful for your business? Let's run down some of the major ones and the categories they're in in a six-part blog post series.
Choosing a Content Management System can be as difficult of a decision to make as a design for a new website. Fortunately, help is available!
Sure, it may not be a part of your job description, and you've gotten along just fine for years without touching any code. What would you even use it for if you did learn a programming language?
There's no shortage of alternative options to Google Adwords or Display ads for advertising your brand online. In this post, we explore those options at a high-level.
Learn about why RSS Feeds, XML Sitemaps and HTML Sitemaps are important for optimizing your website for search engines.
Do you use an RSS Feed aggregator like Feedly? Well, today you're in luck!
Where do people go when they leave your website site? A visitor can "bounce" from your site in many different ways: by selecting a link to a page on a different site, clicking the "back" button in the web browser to leave your site, closing an open window or tab, typing in a new URL, or experiencing a session timeout.
A few years back, ICANN (the Internet Corporation for Assigned Names and Numbers) decided to open up the top-level domain registry to include branded domain extensions. With over 400 newly approved options, and thousands more on the way, business owners can now own their web address of choice with a .photography, .guru, or .lawyer extension should the coveted .com already be taken. But is it worth it?
Getting visitors to choose your site over the competition's is no easy feat, so why wouldn't you try your darndest to keep their attention once they've arrived? However, even the most well-intentioned people make mistakes. In order to prevent you from accidentally upping your bounce-rate, we've put together a list of some of the most common gaffes to avoid when creating and updating your web presence.
In case you haven't heard, Facebook announced that they will eliminate like-gating for Facebook pages on Nov. 5. Read on to learn more about this, and a few other changes to the social platform.
Have you ever felt the need to check your website's performance while you are away from your desk? Well, you're in luck! As of today, both Android and iPhone users may now access their data through the official Google Analytics App.
If you've been to our homepage over the past few weeks, you may have noticed that things look a lot different. That's right, our long-awaited redesign went live this week, and we couldn't be happier with the response we've received. While the look of the site underwent a complete overhaul, we also wanted to make it easier for you to find what you're looking for, and we think we've succeeded. Some of the new features are highlighted below.
There's a long standing debate in the web design community over the use of stock imagery on websites. Opponents argue that stock photos are overused and noticeably staged, while supporters reason that not every business can afford the original high-quality photos that the web economy demands.
There's no doubt about it, writing strong, relevant content for your website is difficult, and writing content that is strong, relevant, and helps your site rank higher in search is even harder. Which is why so many people outsource that task to professionals like us. However, we understand not everyone can (or wants to) pass off the task of creating original content for their site. This is why we came up with this helpful checklist to help you optimize your content for your website.
We're frequently asked by clients, "How often should I redesign my website?" As experts in the industry, we get the impression they are looking for us to give them a golden rule for the number of years a website should last. In truth, however, some websites may need to be redesigned only a year after going live, and others will make it nearly a decade and still serve their organization well.
If you've been keeping up on your national tech news, then you've probably heard about the most recent security vulnerability that's making headlines: the Heartbleed bug. The bug preys on a serious vulnerability in the popular OpenSSL software library, allowing information that is normally protected through secure encryption to be accessed by outside parties. The vulnerable data includes private information that users enter into websites, applications, web email, and even instant messages.
As of April 8th, 2014, Microsoft will no longer offer support for its Windows XP operating system. As a result, we are saying goodbye to its closest friend, Internet Explorer 8 (IE8). We encourage everyone still using XP to upgrade to a more recent version of Windows, such as Windows 7 or 8. However, if you must continue to use XP, we highly recommend switching your default browser to a free alternative, such as Google Chrome. Why? Read on.
The Google algorithm changes over the last few years have made many a business owner throw up his or her hands in despair. Just when you thought you'd mastered the science of ranking well in search engine results and drawing visitors to your website, the rules changed. It sometimes feels like you have to start all over again after one of these updates. Although these changes may seem overwhelming, savvy web marketers know that if you understand the history and trends, you are better able to anticipate where the future of search engine marketing is heading.
Lately, I've noticed what seems to be a growing trend on several large e-commerce websites: They offer you a discount for providing them with your email or a joining their mailing list... but they don't deliver on the discount until 2-7 days after the fact. While this is annoying to the consumer, in my opinion, it's also detrimental to sales. Here's why:
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