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The Importance of RSS Feed and Sitemap Optimization

Learn about why RSS Feeds, XML Sitemaps and HTML Sitemaps are important for optimizing your website for search engines.


Categories: SEO / SEM , CMS

You Can Now Subscribe to 360PSG Blog & News Feed on RSS!

Do you use an RSS Feed aggregator like Feedly? Well, today you're in luck!


Categories: 360 News , Content

Reducing Your Website's Bounce Rate

Where do people go when they leave your website site? A visitor can "bounce" from your site in many different ways: by selecting a link to a page on a different site, clicking the "back" button in the web browser to leave your site, closing an open window or tab, typing in a new URL, or experiencing a session timeout.



Does Your Website Need a Top-Level Domain?

A few years back, ICANN (the Internet Corporation for Assigned Names and Numbers) decided to open up the top-level domain registry to include branded domain extensions. With over 400 newly approved options, and thousands more on the way, business owners can now own their web address of choice with a .photography, .guru, or .lawyer extension should the coveted .com already be taken. But is it worth it?



9 Reasons Why Visitors Are Leaving Your Website

Getting visitors to choose your site over the competition's is no easy feat, so why wouldn't you try your darndest to keep their attention once they've arrived? However, even the most well-intentioned people make mistakes. In order to prevent you from accidentally upping your bounce-rate, we've put together a list of some of the most common gaffes to avoid when creating and updating your web presence.


Categories: Web Design

3 Recent Facebook Updates for Brand Pages

In case you haven't heard, Facebook announced that they will eliminate like-gating for Facebook pages on Nov. 5. Read on to learn more about this, and a few other changes to the social platform.


Google Analytics App for iOS

Have you ever felt the need to check your website's performance while you are away from your desk? Well, you're in luck! As of today, both Android and iPhone users may now access their data through the official Google Analytics App.



360psg.com Gets a Responsive Redesign

If you've been to our homepage over the past few weeks, you may have noticed that things look a lot different. That's right, our long-awaited redesign went live this week, and we couldn't be happier with the response we've received. While the look of the site underwent a complete overhaul, we also wanted to make it easier for you to find what you're looking for, and we think we've succeeded. Some of the new features are highlighted below.



Our Favorite Free Stock Photo Resources

There's a long standing debate in the web design community over the use of stock imagery on websites. Opponents argue that stock photos are overused and noticeably staged, while supporters reason that not every business can afford the original high-quality photos that the web economy demands.


Categories: Web Design

SEO Best Practices for Writing Content

There's no doubt about it, writing strong, relevant content for your website is difficult, and writing content that is strong, relevant, and helps your site rank higher in search is even harder. Which is why so many people outsource that task to professionals like us. However, we understand not everyone can (or wants to) pass off the task of creating original content for their site. This is why we came up with this helpful checklist to help you optimize your content for your website.



How to Know When It's Time to Redesign Your Website

We're frequently asked by clients, "How often should I redesign my website?" As experts in the industry, we get the impression they are looking for us to give them a golden rule for the number of years a website should last. In truth, however, some websites may need to be redesigned only a year after going live, and others will make it nearly a decade and still serve their organization well.


Categories: Web Design

360 PSG Protects You From Heartbleed

If you've been keeping up on your national tech news, then you've probably heard about the most recent security vulnerability that's making headlines: the Heartbleed bug. The bug preys on a serious vulnerability in the popular OpenSSL software library, allowing information that is normally protected through secure encryption to be accessed by outside parties. The vulnerable data includes private information that users enter into websites, applications, web email, and even instant messages.



Why We're Ending Support for Internet Explorer 8

As of April 8th, 2014, Microsoft will no longer offer support for its Windows XP operating system. As a result, we are saying goodbye to its closest friend, Internet Explorer 8 (IE8). We encourage everyone still using XP to upgrade to a more recent version of Windows, such as Windows 7 or 8. However, if you must continue to use XP, we highly recommend switching your default browser to a free alternative, such as Google Chrome. Why? Read on.



Keeping up with Google's Algorithm Changes

The Google algorithm changes over the last few years have made many a business owner throw up his or her hands in despair. Just when you thought you'd mastered the science of ranking well in search engine results and drawing visitors to your website, the rules changed. It sometimes feels like you have to start all over again after one of these updates. Although these changes may seem overwhelming, savvy web marketers know that if you understand the history and trends, you are better able to anticipate where the future of search engine marketing is heading.


Categories: SEO / SEM

How E-commerce Offers Can Impact User Experience

Lately, I've noticed what seems to be a growing trend on several large e-commerce websites: They offer you a discount for providing them with your email or a joining their mailing list... but they don't deliver on the discount until 2-7 days after the fact. While this is annoying to the consumer, in my opinion, it's also detrimental to sales. Here's why:


Categories: Web Design , UX

Social Media Tips for Boring Industries

Now that it's pretty certain social media (in one form or another) is here to stay, many small businesses are finally putting their hats in the arena. Alas, depending on your industry and market, this may be easier said than done. It's no secret that some brands and products are more attractive than others, and that social media that targets consumers (as opposed to B2B) is more readily consumed.


Categories: Social Media

The Doctor Will See You Now: Is it Time for Your a Web Checkup?

Your website is, more often than not, the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and taking advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual checkup may be in order. 


Categories: Web Design

360 PSG's Holiday Tech Wishlist

A few weeks ago, I (Kelli) decided to poll the rest of the office to see what tech toys were on the top of their holiday wishlists. Although nothing mentioned was too out of the ordinary, I was really excited to learn about the Fuji Instax Mini - it sounds pretty stinkin' awesome. It's also worth noting that the new iPad was the clear winner with 5 votes (or about a quarter of the office).


Categories: 360 Culture

Proactively Managing Your Link Profile

It seems like every other week I come across a case study about how another company was blacklisted by Google because of bad links and how they fixed it. I always end up thinking the same thing, "While it's great to know how to get your site out of organic search exile, wouldn't it be better to never find yourself in that position in the first place?" So with that in mind, I've put together a few tips on how to proactively manage your link profile. 


Categories: SEO / SEM

Introducing 360 CMS

As many of you may know, 360 PSG's websites are built on the Fission Web System, our very own CMS that has been the cornerstone of our company since its development. It is a very powerful tool, with many features and functions that do anything from publish content, to receive resumes, and sell products online. However, while we love Fission and everything that it's capable of, we understand that not everyone needs (or even wants) that much functionality.



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