Balducci Construction of Elma, New York, launched its updated website www.balducciconstruction.com with 360 Professional Services Group.

Hibbard's Original Frozen Custard, launched its new website www.hibbardscustard.com with 360 Professional Services Group.

Whether you're a veteran Twitter user or brand new to the platform, the goal of every tweet is still the same: engage your followers and encourage them to share your content with theirs. However, this is often easier said than done. While many factors contribute to the "re-tweet-ability" of your messages, the quality of the tweet should not be one of them. Use the following tips to optimize your tweets and make them as re-tweet-able as possible.

According to the Content Marketing Institute, "Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action."

Results of a recent study, as published by searchenginewatch.com, revealed some startling statistics of oversights that many small business websites are making.

Buffalo Office Interiors, Inc. launched its updated website www.boisite.com with 360 Professional Services Group.

Buffalo-based law firm, Clark Jordan Pezzino, launched its new website www.clarkjordanpezzino.com with 360 Professional Services Group.

Jen Kopra Photography launched its new website www.jenkopraphotography.com with 360 Professional Services Group.

The Law Office of Sean A. Boris launched its updated website www.borislawoffice.com with 360 Professional Services Group.

KFCD 990 AM launched its updated website www.kfcd990.com with 360 Professional Services Group.

Commencing April 1st, all Facebook business pages will feature the timeline layout, a mandatory departure from Facebook's traditional view that will change how businesses present their brand to visitors, interact with fans, and advertise to everyone.

United Thermal Systems, a member of the SPFA (Spray Polyurethane Foam Alliance), launched its new website www.unitedthermalsystems.com with 360 Professional Services Group.

MLS Machine Shop, located in Buffalo, NY, launched its updated website www.portablemachining.com with 360 Professional Services Group.

West Metal Works, headquartered in Buffalo, NY, launched its updated website www.westmetalworks.com with 360 Professional Services Group.

Developing great landing pages is crucial for creating conversions, requiring thoughtful planning and optimization to create a superior customer experience. The easier your website is to use, the greater your conversion success will be. The following are the top seven tips for designing an effective landing page.

Metal Locking Service Inc., headquartered in Buffalo, NY, launched its new website www.castironrepair.com with 360 Professional Services Group.

MMG Industrial, headquartered in Buffalo, NY, launched its new website www.diamondwirecutting.com with 360 Professional Services Group.

InfoTech Niagara launched its new website www.infotechniagara.org with 360 Professional Services Group.

The UB Center for Entrepreneurial Leadership Alumni Association (CELAA) launched a new website for their annual fundraiser www.celaagolf.com with 360 Professional Services Group.

Berger & Berger, one of the premier immigration law firms in Buffalo, New York, recently launched its updated website www.usavisa.net with 360 Professional Services Group.

The Stillman College Bookstore launched its new website www.stillmanbookstore.com with 360 Professional Services Group.

360 Professional Services Group took first place honors in the Small Business category at the "Best Places to Work" awards presented by Buffalo Business First newspaper. The 8th Annual luncheon took place Thursday, March 1, 2012 at the Hyatt Regency in downtown Buffalo, NY.

Estate Transition Services, Inc. (ETS) launched its new website www.estatetransitionservices.com with 360 Professional Services Group.

HOW Hydronics, a division of VP Supply Corp, launched its new website www.howhydronics.com with 360 Professional Services Group.

360 Professional Services Group Vice President of Operations, Matthew Whelan, was announced a finalist in the running for InfoTech Niagara's "Techie Award."

360 Professional Services Group President and Co-Founder, Joel Colombo, was named "Entrepreneur of the Year" by the Amherst Chamber of Commerce Emerging Business Leaders (EBL) at their 1st Annual Emerging Business Leaders' Awards Gala on Wednesday, February 22, 2012 at 7 p.m. at Salvatore's Italian Gardens.

"Content Strategy," or the creation, publication, and management of content, has become a bit of a buzz term in technology media as of late. Many people use this phrase in relation to blogging and creating articles, or content, for the web. However, developing a solid content strategy for your website involves more than how interesting or engaging your copy is - though that's a big part of it. The other part of it is the addition of content modules.

As stated in last week's article, Has Pinterest Caught Your Interest?, Pinterest is rapidly growing into one of the most frequented social media networks across the globe.

The latest social media network to go viral, Pinterest is a virtual "pinboard," that allows users organize images, videos, and other content they find on the Web. "The basic idea behind Pinterest," Time Magazine wrote, "which lets you create and share collections of stuff you like in any category you choose — has been tried before by startups that didn't make much of a mark. This time it might take off."

WLIE 540 AM launched its updated website www.wlie540am.com with 360 Professional Services Group.

Westminster Presbyterian Church of Buffalo launched its new website www.wpcbuffalo.org with 360 Professional Services Group.

WESX 1230 AM launched its updated website www.wesx1230am.com with 360 Professional Services Group.

When you think of Buffalo, New York, what's the first thing that comes to mind? Snow? Chicken Wings? Probably anything but business startups and entrepreneurship, but Buffalo Niagara 360 is working to change that. With events like their "Game Changers" speaker series, the most recent of which was held January 25, 2012 at the Buffalo Niagara Medical Campus' Innovation Center, the organization aims to attract and retain young area professionals.

WJDA 1300 AM launched its updated website www.wjda1300am.com with 360 Professional Services Group.

Every January, millions of people create resolutions and set goals to better their daily lives such as losing weight or quitting smoking. But what about your SEO? What steps are you taking to enhance your website's presence on the web?

The Western New York Association of College Career Centers, Inc. (WNYACCC) launched its new website www.wnyaccc.org with 360 Professional Services Group.

Aird Dorrance, a division of VP Supply Corp, launched its new website www.airddorrance.com with 360 Professional Services Group.

It's been about two weeks since Google announced the launch of Google Search + Your World, their enhanced algorithm for personalization in your search results. While the controversial update has other internet companies and social media networks crying foul (and anti-trust violation), here's why you should jump on the Google+ bandwagon. Even if it's just for now.

Accounting Advantage, LLC. launched its new website www.accountingadvantage.com with 360 Professional Services Group.

Home Team of WNY launched its new website www.hometeamwny.com with 360 Professional Services Group.