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We’ve got some exciting times here at 360 PSG - namely the launch of a bunch of new websites for some of our clients. Here are some of the highlights:

Grow! Inc.

Grow! Inc. is a Virginia-based small business consulting firm that already had a website, but wanted something a bit more enticing to both clients and potential prospects. So we built a brand new website design for them, complete with the web content control of the Fission Content Management System. We also had our copy department build original web content for the site, including full search engine optimization. We’re pretty pleased with the design, and let us know how you think it worked.

KaLu Salon & Spa

KaLu Salon & Spa came to us needing a completely new website from the ground up. So we set them up with the content control of our Fission CMS and came up with a complete website design for them. One of the CMS features KaLu staff has used the most has been the graphical calendar feature of the website. With it they’re able to advertise their regular “special” nights, like teen parties and their Martini Nights. We’re proud of the look of the design, with the rich hues and calming design, exactly in line with the way a spa should look.

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In the 360 PSG offices, Ben Shepard, Director of Design, and Eryn Yates, Assistant Director of Design, and I (Evan Pierce, Director of Content Services) often scour the web for design and content ideas. Every once and a while we find a design we absolutely fall in love with, and one of our favorite magazines, Good Magazine, happens to fall in that category.

What do we like about it? Its clean simplicity. Articles are clearly highlighted, the top feature-call-out uses clean, natural multimedia, and the font…oh man we love the use of fonts on this page. It’s a mix of approachable accessibility with authoritative professionalism, perfect for that type of publication.

These ideas - clean, beautiful design with intuitive functionality - are the types of designs we at 360 PSG strive for, and we’re continually evaluating other sites to gain ideas to incorporate in our own designs. Let us know some of your favorites below.

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In the web development business, everyone knows that “content is king.” Content – or the words that fill out a website –piques the interest of search engines, bumping sites up the coveted search engine ranks. Content is also what sells products or services on website or attracts more visitors – it’s the sales pitch, the “Welcome” sign, product information, specifications and attention grabber, all rolled into a website’s words.

But for something so important to websites, web developers often place content on the back burner, an afterthought to most web projects. 360 PSG is bucking the trend. For 2008, 360 PSG has added a complete Content Services department, with copywriters experienced in building web content.

Considering web copy at the start of a project means content can develop with both the design and functionality of a project. That means a website can be an even more effective marketing tool – web copy not only can carry necessary information, but it can work seamlessly with website design elements and functionality. And that doesn’t even account for search engine optimization – and any copywriter will tell you it’s infinitely easier, and more effective, to tailor content for Google or Yahoo when design and content work together.

To head up the department, 360 PSG has brought aboard Evan Pierce as Director of Content Services. Mr. Pierce has written for many different publications, from the Buffalo News to Spin magazine, with much of his work generated specifically for web readers. It is this experience that 360 PSG hopes to offer clients, making their sites more effective, and more powerful.

Advertising
With a dedicated copywriting team focused on devising content for web projects, 360 PSG can build content specifically for web readers. Advertising copy works differently on the web than it does with traditional marketing material – theoretically, web copy means you have unlimited space to fill. You could fill it with loads of information. In some instances, that works. But not in all cases – studies show web visitors read content more slowly, and also process a third less information than print content.

That means your web copy must be deployed effectively, meshing with design elements and with powerful calls-to-action to engage readers. Coupled with all the other jobs web copy must accomplish, advertising writers experienced in web content have a leg up on their competition, and with a department of Content Services

Working with Design
Web content also isn’t limited by the constrictions of traditional media. There are no real size limitations like in print, and the ability to incorporate hyperlinks and other graphical elements lends a dynamic ability to text that offers unlimited possibilities. For small businesses who are building a website, however, that freedom can be intimidating. How do you use it all?

With a web firm that has content services in-house, the copywriter can work with the designer, creating content with variety not only in wording, but also in presentation. It’s a synergy 360 PSG now has, with its creative team constantly working together on projects.

Search Engine Optimization
Many web developing firms advertise search engine optimization, and they may offer rudimentary services in that field, focusing on meta-tags and meta keywords. Truly effective search engine enhancements are more organic, incorporated directly into text of a website.

As an in-house copy department, 360 PSG copywriters are can generate effective advertising copy while understanding the priority of search engine algorithms. With 360 PSG search engine analysis, industry key words and phrases can be identified and woven into the text, allowing 360 PSG content to accomplish the many tasks web content must do.
Raising Your Public Profile
In addition to traditional advertising copy, 360 PSG now also offers public relations services for small business clients. From web-based press releases, news services and blogs, these regularly updated news pieces not only inform media sources and readers of new services, events or industry news, but also aids in search engine traffic by keeping sites fresh.

For more information about 360 PSG content services, visit www.360psg.com.

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