Headquartered in Auburn, NY, Rood Utilities Inc. is a wholesale heating and air conditioning supply company that supplies equipment and parts to many heating contractors and oil companies in upstate New York.

According to the company history, Rood Utilities also "established the Auburn Technical Institute - a formal training facility dedicated to expanding the knowledge of technicians in the heating and air conditioning trades." The institute attracts students nationwide; coming from as far away as Wyoming and Utah.

In need of a website that could showcase Rood Utilities upcoming events and course offerings, the graphic design team at 360 PSG delivered a custom site that shares a similar look and feel with that of their parent company, VP Supply Corp.

With the Fission Content Management System (CMS), Rood Utilities has the ability to create, update and edit an unlimited number of content pages from any computer with internet access at any time.

Because Rood Utilities' new website operates on the Fission Web System, the company will also have access to built-in search engine optimization tools that have the potential to improve visibility online while increasing  search engine ranking.