Located on historic Linwood Avenue in the heart of the City of Buffalo, Baptist Manor is a non-profit organization with the mission of providing affordable housing to low and moderate income senior citizens. Baptist Manor is known as a "Community of Caring" for senior citizens, providing residents with activities, meals and access to a full-time Resident Advisor to help residents acquire the services they need as they age in an independent setting.

In need of a website that reflected their commitment and dedication to their mission, the graphic design team at 360 PSG delivered a custom look that allows Baptist Manor to showcase all that the campus has to offer. Potential residents can log on to the site, which allows users to increase the size of text in copy heavy areas, to complete an online rental application. Baptist Manor's new site also features a new logo and identity, custom designed by 360 PSG.

With the Fission Content Management System (CMS), Baptist Manor has the ability to create, update and edit an unlimited number of content pages from any computer with internet access at any time.

Baptist Manor's new website operates on the Fission Web System, which contains built-in search engine optimization tools that have the potential to increase visibility online and improve search engine ranking. Baptist Manor also chose an upgraded SEO package to include on-site optimization and Advanced Analytics, with benefits such as keyword research, copy clean-up and executive reporting regarding the site's traffic and search engine ranking.