The 360 Blog

When Lewis Carroll’s Alice is struggling with identity issues, she refers to figuring everything out as “the great puzzle.” She’s 100% right. Identity isn’t a single entity; it’s a vast matrix—a puzzle made up of interconnected pieces. 

Pulling together all the interconnected pieces that comprise your brand and creating one cohesive, consistent message can be daunting. But that’s how you gain and maintain a positive media presence.