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Rope In Leads With A Comprehensive Optimization Approach

The concept is simple, and yet it may be the most overlooked component of an optimization program - when a visitor arrives at your site, it should be obvious what the choices are and where to find them so that the visit will not result in your prospect turning to "dust."



SEM or SEO: Which Is Right For You?

The digital marketing world is full of acronyms. Between CMS, CTR, CPC and many others, it can be hard to keep them all straight. SEO and SEM are two such acronyms that may appear to be similar, but refer to very different areas of digital marketing. 


Categories: SEO / SEM

Winter Wrap Up: Favorite Web Projects This Season 2017

As we venture further into 2017, 360 PSG has been involved in a variety of design projects that we have truly enjoyed working on from start to finish.


Categories: Web Design , CMS

An Ode to 360 PSG's Unofficial Mascot

It's said that having pets in the workplace can reduce stress, boost morale and even increase attendance. If you haven't experienced having an "office dog", let us paint a picture for you. 


Categories: 360 Culture

What Is SEO, Anyway?

What exactly is SEO, and how do internet marketers and businesses use it every day? If you're seeking to improve the ranking of your website and the amount of traffic going there, the importance of understanding how search engine optimization works cannot be overstated.


Categories: SEO / SEM

Why You Need Content Marketing

Whether you believe content marketing has been around since the dawn of advertising, or that content has just started to become a heavy hitter in recent years - an inarguable factor of these two theories is that content really matters.


Categories: Content

Don't Let Your Local Listings Go On Vacation

There is nothing more damaging to an organization's reputation than to have someone arrive to a location that has closed, or recently moved. The vast majority of consumers rely on up-to-date information on web and mobile platforms, and if your business recently relocated it could be months before the right address shows up on web-based maps and GPS units.



Six Reasons Your Business Needs An SEO Strategy

Search engine optimization is a term that's thrown around a lot by today's digital marketing professionals. You've probably heard the term SEO before. And you've probably had people tell you that it's important to your online success. But have you ever wondered why? 


Categories: SEO / SEM

Meet Some Of 360 PSG On Snapchat 2017

The past year has been eventful for Snapchat - the mobile app developed "spectacles" to record from the user's perspective and even created a camera roll in case the storage on your phone is full. The past year has been eventful for 360 PSG as well, so we thought sharing snaps of some of our team was only appropriate! 



How Retargeting Can Keep Your Audience Coming Back in 2017

Have you ever had an ad or product follow you around on the web? These occurrences are not by chance, they are a marketing strategy known as retargeting. Are tiny people spying on your web activity? Thankfully, no.


A Very 360 Holiday: Party Edition

The 360 PSG team worked very hard this year to deliver web solutions to businesses all over the country. We got together for our annual holiday party to reflect and enjoy ourselves before the new year.


Categories: 360 Culture

360 PSG's Favorite Website Projects of 2016

We've been busy over here at 455 Commerce Drive, and our newest batch of websites showcases how hard our team has been working. Check it out!



360 PSG was all in for #Fillthecube

An empty cubicle in the back of an office building off of Commerce Dr. in Amherst, New York, sparked an idea at 360 PSG. With the holiday season approaching, 360 PSG wanted to do something to give back to their Buffalo community; this seemed to be the perfect way. 


Categories: 360 Culture

Looking Back: Our 2016 Digital Marketing Trends Predictions

Each year, new digital marketing trends emerge, requiring marketers who work in the industry to consistently master new features and practices. For 2016, we predicted the domination of mobile-friendliness, Instagram and content marketing.


Digital Marketing Trends to Look Out for in 2017

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated some of our thoughts on the best ones for your business.


360 PSG Presents Mouse Pad: GRAND CHAMPION of the Corporate Battle of the Bands

360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock at the Music Is Art Corporate Battle of the Bands; and we WON!


Solidifying Your Digital Donation Campaign This Year

Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.



360 PSG Presents Mouse Pad

360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock for one night for the Music Is Art Corporate Battle of the Bands. 


360 PSG's Halloween

Curious to see how digital experts, marketers, designers, and engineers get in touch with their spooky sides? Click here to see our Halloween party gallery. 


Is Your Business Snap-Worthy?

Snapchat has been the darling of social media for a while now, and they're constantly unveiling features that's getting marketers across all industries excited for the new opportunities at hand. This all begs the question: Should my business be on Snapchat?


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