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360 PSG was all in for #Fillthecube

An empty cubicle in the back of an office building off of Commerce Dr. in Amherst, New York, sparked an idea at 360 PSG. With the holiday season approaching, 360 PSG wanted to do something to give back to their Buffalo community; this seemed to be the perfect way. 


Categories: 360 Culture

Looking Back: Our 2016 Digital Marketing Trends Predictions

Each year, new digital marketing trends emerge, requiring marketers who work in the industry to consistently master new features and practices. For 2016, we predicted the domination of mobile-friendliness, Instagram and content marketing.


Digital Marketing Trends to Look Out for in 2017

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated some of our thoughts on the best ones for your business.


360 PSG Presents Mouse Pad: GRAND CHAMPION of the Corporate Battle of the Bands

360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock at the Music Is Art Corporate Battle of the Bands; and we WON!


Solidifying Your Digital Donation Campaign This Year

Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.



360 PSG Presents Mouse Pad

360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock for one night for the Music Is Art Corporate Battle of the Bands. 


360 PSG's Halloween

Curious to see how digital experts, marketers, designers, and engineers get in touch with their spooky sides? Click here to see our Halloween party gallery. 


Is Your Business Snap-Worthy?

Snapchat has been the darling of social media for a while now, and they're constantly unveiling features that's getting marketers across all industries excited for the new opportunities at hand. This all begs the question: Should my business be on Snapchat?


Instagram Stories - Is it Right For Your Business?

Live video is all the rage right now in Social Media Marketing, but is it right for your business? We've broken down some of the advantages of using Instagram Stories, check it out!


How Live Streaming Content Can Change Your Social Media Strategy

Live Streaming is all the rage, but is it the right strategy for your business?


A Survival Guide to Your LinkedIn Company Page

Finding new ways to connect your business with the appropriate audience can seem like survival of the fittest. Fortunately, LinkedIn is a powerhouse professional network with almost 450 million members worldwide. LinkedIn is a network built for professionals but has carved a niche in the B2B markets, as well as recruiting. It can be a powerful tool for any size business looking to develop other meaningful business connections with some of the social media "fluff" taken away. If you already have a LinkedIn company page, or are just starting out -- there are some best practices to enhance the experiences of your business, prospective colleagues, employees and customers.



Get Your Company's Social Media 'Back to Business'

It's crucial to keep your company's social accounts current and monitored. Aside from producing new content and being in consistent communication, there are goals you should be setting for your social media efforts. We have put together six steps to getting back on track and reaping the benefits of having a well-maintained social presence.



How to Hit the Ground Running With a Marketing Campaign After Summer is Over

We're all guilty of taking advantage of the summer months while they are available to us; the warm weather, long lunches, the social atmosphere coming to a peak, and the easy going nature of our days tend to take off some of our edge. It's summertime, and the living is easy. The harsh reality is that the Fall comes a lot quicker than most of us expect, and the slower summer months begin to affect our bottom lines, in whatever role we assume. Instead of scrambling, we've broken down some steps to keep you on top of your game as you begin your first marketing campaigns to get back to business.



Old Dog New Tricks: Don't Break the Bank

In 360 PSG's latest blog series, one of our elder statesmen takes on questions from small business owners just like you, to break down the complicated landscape of web design. This week, we answer questions about design options. 


Categories: Web Design , CMS

How to Write A Headline That Doesn't Stink

In the sea of content that floods the internet, it's imperative to write a headline that grabs attention. Whether it's for a blog post, article, press release or even social media post -- a headline is what will secure a reader into feeling that the content is worthy.


Categories: Content , How To's

360 PSG's Favorite Website Projects of 2016

We've been busy over here at 455 Commerce Drive, and our newest batch of websites showcases how hard our team has been working. Check it out!



Old Dog New Tricks: Landscaper Seeking SEO Advice

In 360 PSG's newest blog series, one of our elder statesmen takes on questions from small business owners just like you, to break down the complicated landscape of digital marketing. This week, we answer questions about SEO. 


Categories: SEO / SEM

360 PSG's Big Move!

2016 has been an especially successful year for 360 PSG, so in order to accommodate our growing team and new goals, we've moved! Our new offices are located at 455 Commerce Dr. Suite #3, Amherst, NY 14228.



The 7 Key Things You Need for a Successful Digital Advertising Campaign

With business and marketing moving more online, it's important to know how to not only run an advertising campaign completely online but also how to make sure it's successful. Learn about the key question you should ask yourself before diving into online advertising. 



What You Need to Know About Writing Website Content

Writing content for your website sounds easy enough but is it really? There is a lot to consider when creating a website or going through a redesign and writing content is just as important as having an aesthetically pleasing site. So, what goes into the process? We're going to take you through some key questions to ask yourself before writing your website content. 


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