Social media advertising and search engine marketing (SEM) are two of the most popular strategies in online marketing, but the most common questions is - is one better than the other? While each business has its own individual path to success on the web, there's no doubt that allocating budget spend to both paid search and paid social is essential.
Take a look at the space just to the left of the URL at the top of this page. If you're using a major web browser, you'll see either a green or grey lock symbol, and in Chrome, the word "secure" next to it. That's because our website uses HTTPS. It may look like only a small change from the traditional HTTP, but there are quite a few benefits to using it.
As we get closer to the launch of 360 PSG's full website redesign, we thought it would be fun to share a teaser of what to expect! Our design team has been busy putting the finishing touches on our new site, but here's an inside look at some of the pages you will find when our new look is officially live.
The concept is simple, and yet it may be the most overlooked component of an optimization program - when a visitor arrives at your site, it should be obvious what the choices are and where to find them so that the visit will not result in your prospect turning to "dust."
The digital marketing world is full of acronyms. Between CMS, CTR, CPC and many others, it can be hard to keep them all straight. SEO and SEM are two such acronyms that may appear to be similar, but refer to very different areas of digital marketing.
As we venture further into 2017, 360 PSG has been involved in a variety of design projects that we have truly enjoyed working on from start to finish.
It's said that having pets in the workplace can reduce stress, boost morale and even increase attendance. If you haven't experienced having an "office dog", let us paint a picture for you.
What exactly is SEO, and how do internet marketers and businesses use it every day? If you're seeking to improve the ranking of your website and the amount of traffic going there, the importance of understanding how search engine optimization works cannot be overstated.
Whether you believe content marketing has been around since the dawn of advertising, or that content has just started to become a heavy hitter in recent years - an inarguable factor of these two theories is that content really matters.
There is nothing more damaging to an organization's reputation than to have someone arrive to a location that has closed, or recently moved. The vast majority of consumers rely on up-to-date information on web and mobile platforms, and if your business recently relocated it could be months before the right address shows up on web-based maps and GPS units.
Search engine optimization is a term that's thrown around a lot by today's digital marketing professionals. You've probably heard the term SEO before. And you've probably had people tell you that it's important to your online success. But have you ever wondered why?
The past year has been eventful for Snapchat - the mobile app developed "spectacles" to record from the user's perspective and even created a camera roll in case the storage on your phone is full. The past year has been eventful for 360 PSG as well, so we thought sharing snaps of some of our team was only appropriate!
Have you ever had an ad or product follow you around on the web? These occurrences are not by chance, they are a marketing strategy known as retargeting. Are tiny people spying on your web activity? Thankfully, no.
The 360 PSG team worked very hard this year to deliver web solutions to businesses all over the country. We got together for our annual holiday party to reflect and enjoy ourselves before the new year.
We've been busy over here at 455 Commerce Drive, and our newest batch of websites showcases how hard our team has been working. Check it out!
An empty cubicle in the back of an office building off of Commerce Dr. in Amherst, New York, sparked an idea at 360 PSG. With the holiday season approaching, 360 PSG wanted to do something to give back to their Buffalo community; this seemed to be the perfect way.
Each year, new digital marketing trends emerge, requiring marketers who work in the industry to consistently master new features and practices. For 2016, we predicted the domination of mobile-friendliness, Instagram and content marketing.
With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated some of our thoughts on the best ones for your business.
360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock at the Music Is Art Corporate Battle of the Bands; and we WON!
Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.