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In 2024, web design will change with new trends and popular features. The experts and web designers at 360 PSG have compiled a list of 6 trends we expect to see this year.

As we approach the new year, it's pivotal for businesses to reevaluate their branding. Effective branding is more than just aesthetics; it's the essence of a company's identity.

The internet has reshaped how we live and do business. But in this vast digital space, how do you ensure your business stands out? The answer lies in two powerful tools: SEO and SEM.

You only get one chance to make a first impression. Capturing visitors’ attention and making a positive first impression requires an engaging website design.

Social media marketing is easy to overlook. But with approximately 80% of the country using at least one social platform, there’s a lot of potential to engage with future customers.

Running a business isn’t easy, and running a successful one is even harder. While there isn't one set way to reach your goals, there are tools that will help you get to your destination. 

As a business owner, it’s essential to start getting comfortable with GA4 and the data held within it so you can track and monitor the performance of your business’s website.

As a business, it’s essential to have a high-functioning website to display your message, attract leads and maintain relationships with past customers. 

AI is quickly integrating itself into every aspect of life, both for people at work and in their personal lives. But is AI the future, or just another fad?

Marketing is the secret to improving your bottom line. With a regular review, you’ll be able to see a tangible increase and notice the return on the investment for yourself.

If your website takes longer to load than five seconds, consumers will leave immediately, taking their online search – and their money – elsewhere

Website accessibility makes a website easy to use for those with all types of disabilities, whether they are cognitive, neurological, physical, speech or auditory.

 In just a few months, Google Analytics Universal Analytics tags will stop gathering data. In its place, there will only be GA4, the newest iteration of the Google tool.

Once upon a time Google’s search algorithm relied on the density of keywords on a webpage, but not anymore.

It’s no secret: data is power. The real trick is looking at the right data. It’s important that you focus on data that’s accurate and actionable.

With millions of people across the country regularly using one or more social media platforms, it’s becoming essential for businesses to connect with customers there.

You might be thinking something like, “Redesign my website? I just got it redesigned,” or “My website still looks good; I don’t need to revamp it.” While redesigning or revamping your website every four to five years may seem like a big task – especially if your site is performing well – it’s something you still want to consider.

There’s a lot that goes into designing a new website, or even making updates to an already existing one. Here are four techniques to keep in mind while you’re planning, which will help you create an appealing site that will convert visitors to customers.

Elizabeth Snyder always wanted to be a photographer. She always knew it was what she was supposed to do. She fell in love with the art form as a little girl—in fact, a camera was the first Christmas present she can remember asking for. She got started in the business young. At just 8-years-old she was working side-by-side with her aunt in her darkroom, developing head shots.

Millennials have been accused of ruining everything from dinner dates to golf. While it may be laughable to consider their influence on things like napkins and mayonnaise, what is absolutely true is that this largest living adult generation is shifting the economy towards one based more on sharing than consuming. Because of this shift, services are a more significant component of the global economy, having increased more than 200 percent in the last 20 years. Now more than 46 percent of the US gross domestic product (GDP) comes from services, outperforming not only goods, but also business investments, government spending and net exports. And the importance of services to the economy is only projected to further increase.

Apple Watch. Nintendo Switch. TikTok. Square payment reader. Dollar Shave Club. iPad. Casper Mattresses. Impossible Whopper. Peloton. Amazon Echo. Disney Plus. 

It’s impossible to ignore the success of these products and services. Together, they represent the most successful product launches of the decade. But for every phenomenal success, there are thousands of product failures each year. Here are eight reasons a new product might fail: