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360 PSG's Mouse Pad Rocks The Stage At Music Is Art

Fresh off the stage and back in the office, 360 PSG’s band Mouse Pad is settled in after their performance at Music Is Art.



Conversion Rate Optimization (CRO): Getting the Most out of Your Website

So, you’ve already got a great digital marketing program in place. You’re driving relevant, qualified traffic to your website. That’s a great start! But in reality, it’s only half the battle.


The 100th Edition of Digital Digest and Its Revamp

The September edition of our newsletter, Digital Digest, marks its 100th anniversary! As of this month, we've sent 100 different issues of our newsletter to clients all over the country! That's a lot of industry updates and happenings! To celebrate this milestone, our team developed a brand new format for the newsletter to keep things fresh and on-brand with our website relaunch.


360 PSG's Mouse Pad To Hit The Stage At Music Is Art

Mouse Pad is back for an encore performance! If you don't know already, members of our hardworking team at 360 PSG created our first company band last year -- Mouse Pad. After competing and winning Grand Champion and Best Original Song at Corporate Battle of the Bands, Mouse Pad was awarded stage time at Buffalo's Music Is Art Festival.



Campaign Tagging Your Links: How UTM Codes Work

Do you know which online medium is providing the most traffic and conversions to your marketing campaign? If the answer is yes, then you probably don't need to keep reading, but if your answer is no -- consider implementing tagged URL's or UTM (Urchin tracking module) codes into your web marketing strategies.


5 Steps to Enhance Organic Product Sales On Your Facebook Page

Increasing sales through your Facebook Business Page doesn't always have to require a large ad budget. Running an ad campaign on Facebook will drive traffic to your page and website, where sales and leads can be built. However, what happens when your ads get people to your Facebook page, then what?


All About Google Posts

First, they were just for presidential candidates. Then, they were just for public figures, athletes, and museums. But as of June 2017, Google Posts are now available for every business utilizing Google My Business. 



Client Talk: 3 Most Frequently Asked Questions For An Optimization Campaign

While there's a need for search engine optimization for every business, each client's strategy is different because every business has a unique service or product and a different target market. We've compiled a list of the top 3 questions (and answers) that our team gets asked the most about optimization campaigns!


Client Talk: FAQ's About Google AdWords

Our Search Engine Marketing technicians get asked a lot of questions when it comes to running and managing AdWords campaigns.  There are some questions, however, that are asked much more frequently than any others. We'd like to take a moment to address the two most popular questions our SEM team receives.


Categories: SEO / SEM

LinkedIn Strengthens Ad Targeting With Matched Audiences

This past April, LinkedIn released Matched Audiences, a trio of targeting capabilities for advertisers on the platform to hone in on specialized audiences using: Website Retargeting, Account Targeting and Contact Targeting. With Matched Audiences, marketers can reach customers and companies by uploading CSV lists of emails and company names, as well as re-engage with visitors who have been to their website using retargeting. 


Love Is Loud Launches to Counter Violence

A little over a year ago, our team member, Saprina Wilkins, lost her 22-year-old son, James, to a senseless act of gun violence. This unimaginable hardship has brought forth a deep purpose for Saprina, searching for answers, justice and a way to bring families together who have experienced unspeakable tragedies.


Categories: 360 News

360 PSG's Favorite Web Projects: Spring 2017

While we aren't really sure how another season has passed since our last "Favorite Web Projects" blog, we are back to share what we've been cooking up during spring at 360 PSG. We put a lot of hard work into each website, campaign and project, so it can be difficult to pick favorites! However, we whittled it down to five picks.



All About Search Engine Marketing

You may not be familiar with the term search engine marketing, but you've almost certainly experienced it. The last time you used your favorite search engine, several ads probably appeared before your list of results. Purchasing advertising space within that space is the basis of SEM. While that may seem simple, the path to a successful campaign is much more complex than many traditional advertising methods.


How to Write Social Media Captions That Work

Having a strong caption to accompany a visual will improve engagement, and then placement, of your organic content. What makes a caption effective? We've identified eight ways to help make your social media writing pop.



Leading The Way To Conversions With Social Media Lead Form Ads

In 2015, Facebook announced its newest ad format: lead ads. Described by the powerhouse social network as "an easy way to sign up for more info - anywhere", lead ads enable potential customers to sign up for a product or service directly onto the ad.



Now Live: 360 PSG's Website Redesign

If you haven't noticed yet, our new website redesign has launched! At 360 PSG, we are passionate about our clients. It's our mission to make sure we provide innovative solutions to bring them online success. With that said, sometimes you have to treat yourself!



The Essential Digital Duo: Paid Search + Paid Social

Social media advertising and search engine marketing (SEM) are two of the most popular strategies in online marketing, but the most common questions is - is one better than the other? While each business has its own individual path to success on the web, there's no doubt that allocating budget spend to both paid search and paid social is essential.



Why Your SEO Performance Will Benefit From SSL Encryption

Take a look at the space just to the left of the URL at the top of this page. If you're using a major web browser, you'll see either a green or grey lock symbol, and in Chrome, the word "secure" next to it. That's because our website uses HTTPS. It may look like only a small change from the traditional HTTP, but there are quite a few benefits to using it.



360 PSG's Website Redesign Launch Preview

As we get closer to the launch of 360 PSG's full website redesign, we thought it would be fun to share a teaser of what to expect! Our design team has been busy putting the finishing touches on our new site, but here's an inside look at some of the pages you will find when our new look is officially live.  



Rope In Leads With A Comprehensive Optimization Approach

The concept is simple, and yet it may be the most overlooked component of an optimization program - when a visitor arrives at your site, it should be obvious what the choices are and where to find them so that the visit will not result in your prospect turning to "dust."



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