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Why You Need Content Marketing

Whether you believe content marketing has been around since the dawn of advertising, or that content has just started to become a heavy hitter in recent years - an inarguable factor of these two theories is that content really matters.


Don't Let Your Local Listings Go On Vacation

There is nothing more damaging to an organization's reputation than to have someone arrive to a location that has closed, or recently moved. The vast majority of consumers rely on up-to-date information on web and mobile platforms, and if your business recently relocated it could be months before the right address shows up on web-based maps and GPS units.



Six Reasons Your Business Needs An SEO Strategy

Search engine optimization is a term that's thrown around a lot by today's digital marketing professionals. You've probably heard the term SEO before. And you've probably had people tell you that it's important to your online success. But have you ever wondered why? 


Categories: SEO / SEM

Meet Some Of 360 PSG On Snapchat 2017

The past year has been eventful for Snapchat - the mobile app developed "spectacles" to record from the user's perspective and even created a camera roll in case the storage on your phone is full. The past year has been eventful for 360 PSG as well, so we thought sharing snaps of some of our team was only appropriate! 



How Retargeting Can Keep Your Audience Coming Back in 2017

Have you ever had an ad or product follow you around on the web? These occurrences are not by chance, they are a marketing strategy known as retargeting. Are tiny people spying on your web activity? Thankfully, no.


A Very 360 Holiday: Party Edition

The 360 PSG team worked very hard this year to deliver web solutions to businesses all over the country. We got together for our annual holiday party to reflect and enjoy ourselves before the new year.


Categories: 360 Culture

360 PSG's Favorite Website Projects of 2016

We've been busy over here at 455 Commerce Drive, and our newest batch of websites showcases how hard our team has been working. Check it out!



360 PSG was all in for #Fillthecube

An empty cubicle in the back of an office building off of Commerce Dr. in Amherst, New York, sparked an idea at 360 PSG. With the holiday season approaching, 360 PSG wanted to do something to give back to their Buffalo community; this seemed to be the perfect way. 


Categories: 360 Culture

Looking Back: Our 2016 Digital Marketing Trends Predictions

Each year, new digital marketing trends emerge, requiring marketers who work in the industry to consistently master new features and practices. For 2016, we predicted the domination of mobile-friendliness, Instagram and content marketing.


Digital Marketing Trends to Look Out for in 2017

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated some of our thoughts on the best ones for your business.


360 PSG Presents Mouse Pad: GRAND CHAMPION of the Corporate Battle of the Bands

360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock at the Music Is Art Corporate Battle of the Bands; and we WON!


Solidifying Your Digital Donation Campaign This Year

Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.



360 PSG Presents Mouse Pad

360 PSG is proud to present Mouse Pad, our band of web experts, marketers, and specialists brought together to rock for one night for the Music Is Art Corporate Battle of the Bands. 


360 PSG's Halloween

Curious to see how digital experts, marketers, designers, and engineers get in touch with their spooky sides? Click here to see our Halloween party gallery. 


Is Your Business Snap-Worthy?

Snapchat has been the darling of social media for a while now, and they're constantly unveiling features that's getting marketers across all industries excited for the new opportunities at hand. This all begs the question: Should my business be on Snapchat?


Instagram Stories - Is it Right For Your Business?

Live video is all the rage right now in Social Media Marketing, but is it right for your business? We've broken down some of the advantages of using Instagram Stories, check it out!


How Live Streaming Content Can Change Your Social Media Strategy

Live Streaming is all the rage, but is it the right strategy for your business?


A Survival Guide to Your LinkedIn Company Page

Finding new ways to connect your business with the appropriate audience can seem like survival of the fittest. Fortunately, LinkedIn is a powerhouse professional network with almost 450 million members worldwide. LinkedIn is a network built for professionals but has carved a niche in the B2B markets, as well as recruiting. It can be a powerful tool for any size business looking to develop other meaningful business connections with some of the social media "fluff" taken away. If you already have a LinkedIn company page, or are just starting out -- there are some best practices to enhance the experiences of your business, prospective colleagues, employees and customers.



Get Your Company's Social Media 'Back to Business'

It's crucial to keep your company's social accounts current and monitored. Aside from producing new content and being in consistent communication, there are goals you should be setting for your social media efforts. We have put together six steps to getting back on track and reaping the benefits of having a well-maintained social presence.



How to Hit the Ground Running With a Marketing Campaign After Summer is Over

We're all guilty of taking advantage of the summer months while they are available to us; the warm weather, long lunches, the social atmosphere coming to a peak, and the easy going nature of our days tend to take off some of our edge. It's summertime, and the living is easy. The harsh reality is that the Fall comes a lot quicker than most of us expect, and the slower summer months begin to affect our bottom lines, in whatever role we assume. Instead of scrambling, we've broken down some steps to keep you on top of your game as you begin your first marketing campaigns to get back to business.



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