Apple Watch. Nintendo Switch. TikTok. Square payment reader. Dollar Shave Club. iPad. Casper Mattresses. Impossible Whopper. Peloton. Amazon Echo. Disney Plus.
It’s impossible to ignore the success of these products and services. Together, they represent the most successful product launches of the decade. But for every phenomenal success, there are thousands of product failures each year. Here are eight reasons a new product might fail: