Is Your Business Snap-Worthy?
Introduced in 2011, Snapchat plunged into the social lives of millions providing its users with the ability to send and receive photos/videos that only last a temporary amount of time. For those not sold on its marketing capability, Snapchat users send close to 700 million snaps per day. Due to its huge level of engagement, businesses and brands have flocked to the mobile app to market to its users with snaps, stories and you guessed it - ads! Understanding the ins and outs of Snapchat can be a huge benefit to your brand, offering real-time advertising opportunities to build buzz and interest in your business. When 90% of purchasers of a product say that video helps influence their buying decision - Snapchat may be the perfect network for your business to take advantage of. Before investing in creating a Snapchat ad, specialized brand filter or spending time/budget on your marketing team member getting your account moving, there's a few things you may want to consider.
Is Your Audience On Snapchat?
Snapchat is a colossal social network for people ages 16 to 24. If teens and millennials are your target market, it's a great opportunity for your business to optimize your social media presence using Snapchat. In the near future, the audience on Snapchat will mature due to the amount of users, brands, updates and additions that are taking place. Until then, if the target audience for your brand tends to skew higher in age, learning the basics of Snapchat and seeing if your competitors are involved in it may be the best move in the meantime.
Has your business had experience with live video before? Are there photo-worthy products, event updates and other content that can be "snapped"? Learn the mobile app before you start using it - get a feel for the interface when messaging, taking/storing photos and video, using the news page, creating stories, using filters and managing advertisements. Snapchat allows you to keep your audience engaged using quick, interactive conversations via "snapping". Make sure you have an effective, fun strategy! The mobile app is popular among younger audiences because of its hyper speed communication capabilities - make sure you are able to keep up before representing your brand.
Will your objectives be met?
Depending on your purpose, Snapchat can be lucrative. Do you have an event or product to promote to a younger audience? Are you trying to raise awareness and interest in your brand in an innovative way? This is the perfect platform. Make sure your social media objectives CAN be met using Snapchat. If you want to drive users to your website or recruit new employees, it's likely that Facebook or LinkedIn will do your goals more justice. Devise a strategy and outline what you would like to accomplish, and decide if Snapchat is the best method for your business needs. If your objective is to reach a younger audience but the thought of taking a live video or photo seems intimidating - 360 PSG has got your back! We offer an array of social media services that are guaranteed to get you front and center.
Snapchat does present a ton of marketing opportunity, especially if you want to give your customers and up-to-date view on your business. If you're considering a Snapchat strategy or just want to learn more information, ask us! We'd love to help you get started with your first Snapchat campaign.