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5 Key Website Elements: Design & Content

Wed, Feb 16th 2011 10:00 am

When developing a new website, good design is a given. Your website gives a strong (and possibly only) first impression of your business's personality and level of professionalism, so it's important to put your best page forward. Your website should catch the visitor's attention and engage them through strong calls to action. A well designed website will encourage visitors to stick around and learn more about what your company has to offer.

A quality logo, appealing color scheme, and attractive imagery are all important factors in the design of your site. However, a good user experience and the organization of content is equally, if not more important. While the look of the site grabs the users attention, it's the content that will keep them there, and the updates that will keep them coming back. With the Fission Content Management System, you can easily manage every aspect of your site content with an easy-to-use editor that saves you time and money by not having to wait around for a web professional to make your changes for you.  This flexibility allows you to stay current, without ever needing to make drastic changes to the structure of your website.

It is also important to keep in mind that as web technology is constantly changing the need to stay current will affect your website design. A full re-design is recommended every 2-3 years, in order to keep your site fresh and interesting for your target audience. Fortunately, Fission allows our designers to create a whole new look for your website without any loss of access or information to your customers. Once you're pleased with the new design, our graphic design team will apply the new "skin" to your site to complete the transformation - with all of your content still intact!

Does your website lack the power and control of Fission? Is your Fission site in need of a new look? Click here to learn more about the design services offered at 360PSG.