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Aspire of WNY Enhances Website With 360 PSG

Fri, Jul 8th 2011 08:00 am

Aspire of WNY recently launched its updated website www.aspirewny.org with 360 Professional Services Group.

Since 1947, Aspire has been the region's leader in supporting individuals with disabilities such as cerebral palsy, intellectual disabilities, epilepsy, autism and other neurological impairments. Aspire also provides services and support to persons who are challenged physically and cognitively as a result of traumatic brain injuries, strokes, hearing and visual impairments, as well as other disabling conditions.

Aspire's existing website received a complete look & feel design conversion so that it may operate on 360 PSG's Fission Content Management System, a powerful CMS which contains built-in search engine optimization tools that have the potential to increase search engine ranking and improve visibility online. Aspire chose an upgraded SEO package featuring on-site optimization and Advanced Analytics, which includes benefits such as copy clean-up and executive reporting regarding the site's traffic and search engine ranking.

Aspire's updated site also includes an online store, powered by 360 PSG's customizable e-commerce solution, Fission Storefront. Through the development of a product catalog and shopping cart system, visitors to the site may purchase Aspire of WNY logo merchandise to promote the organization. For visitors who are looking to contribute to the organization without making a purchase, Aspire's new website also allows for online donations to be made through Fission's Donation Manager.

In addition to the Fission Storefront and Donation Manager premium components, Aspire's website features Fission Job Board which will allow the organization to post open positions directly to their website and manage all applicant resumes and communications through the backend of their website.

With the Fission Content Management System (CMS), Aspire has the ability to create, edit, and update an unlimited number of content pages from any computer with internet access at any time.

Additionally, by converting their website to the Fission Web System, Aspire has the ability to add new features and functionality to their Fission powered website as the organization evolves.

Aspire's website is hosted on 360 PSG's secure servers at their business class datacenter in downtown Buffalo, NY.