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Baptist Manor Unveils New 360 PSG Designed Website

Mon, Jul 18th 2011 12:00 pm

Baptist Manor launched its new website www.baptist-manor.org with 360 Professional Services Group.

Baptist Manor, located on historic Linwood Avenue in the heart of the City of Buffalo, is a non-profit organization with the mission of providing affordable housing to low and moderate income senior citizens. Baptist Manor is known as a "Community of Caring" for senior citizens, providing residents with meals, activities and access to a full-time Resident Advisor to help residents acquire the services they need as they age in an independent setting.

In need of a website that reflected their commitment and dedication to their mission, the graphic design team at 360 PSG delivered a custom look that allows Baptist Manor to showcase all that the campus has to offer. Potential residents can log on to the site, which allows users to increase the size of text in copy heavy areas, to complete an online rental application. Baptist Manor's new site also features a new logo and identity, custom designed by 360 PSG.

Baptist Manor's new website operates on the Fission Web System, which contains built-in search engine optimization tools that have the potential to increase search engine ranking and improve visibility online. Baptist Manor also chose an upgraded SEO package to include on-site optimization and Advanced Analytics, with benefits such as keyword research, copy clean-up and executive reporting regarding the site's traffic and search engine ranking.

With the Fission Content Management System (CMS), Baptist Manor has the ability to create, edit, and update an unlimited number of content pages from any computer with internet access at any time.

Baptist Manor's new site is hosted on 360 PSG's secure servers at their business class datacenter in downtown Buffalo, NY.