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Drive More Traffic to Your Site with Fission Blast

Wed, Dec 29th 2010 09:30 am

Attracting traffic to your website is one of the 5 essentials for being successful online.  360 PSG's Fission Blast is a great e-mail marketing solution to help you entice referrals and repeat customers, keep your readers in the loop and increase traffic to your site.

Christmas Central, an online-only Christmas décor superstore, uses Fission Blast for its email marketing campaigns to boost sales.

"People look for the word 'Sale' and click.  That equals extra traffic." said Christmas Central's Sarah Gordon, Founder and Buyer.

She added, "If the blast didn't go out the additional traffic wouldn't be there.  As soon as the blast goes out, traffic triples on our site."

The Amherst Chamber of Commerce utilizes Fission Blast's design tools and robust traffic reporting for informational mailings that drive traffic back to their website.

Michelle McNamara, of the Amherst Chamber of Commerce, said, "The Amherst Chamber uses Fission Blast to communicate electronically with our members.  We can format templates to suit our readers' needs as well as add multimedia including links to our website and news articles for our monthly newsletters.  It makes it easier for the reader to follow and it allows us to provide more information in one email."

McNamara added, "All of our blasts link directly back to our website for event registration and more information on our articles, therefore leading to increased traffic."

Fission Blast provides everything you need from bulk and single subscriber sign-up, to unsubscribe, bounce-back tracking, and read reporting.  You can schedule your blast in advance to send at a specific date and time or send immediately. 

"We have created lists in Fission for each of our membership groups/interests and send out monthly newsletters and blasts to update the membership on news and upcoming events," McNamara said.  "It has made it easier to instantly get our message to our membership in a timely, organized manner."

Fission Blast's robust traffic reporting helps the Amherst Chamber of Commerce provide useful information to their readers. 

"The traffic reports have allowed us to clean up our subscribers by providing a list of bounced or not delivered emails. It is easy to follow & helpful for feedback on effectiveness," McNamara commented.

Creative Value

Fission Blast gives clients a custom template that matches your site and brand and provides better reporting tools that are more robust than other options on the market.  360 PSG's designers will create a custom email template to match your brand so you never have to worry about sending out an email campaign that's anything less than professional. 

Fission Blast's user-friendly WYSIWYG editor gives you all the tools that you need to quickly and easily create striking email campaigns.  You can easily add custom HTML; control your font size, style, and color; upload custom callouts and photos; create links back to your site, and more.

For more information on how to get started with Fission Blast today, please contact 360 PSG.