News Categories

Featured News - Current News - Archived News - News Categories

Web Marketing News

Viewing articles 1 to 40 of 46 total.
Next >>
Live True Living, LLC Brings Their Professional Coaching Services Online with a Fission CMS Website
Tue, Mar 8th 2016 12:00 pm
Live True Living focuses on development in your professional and personal life with customized private, one on one coaching. They bring their services online with a beautiful website of Fission CMS.
Have You Given Up on Email Marketing? Here's Why You Shouldn't.
Tue, Aug 26th 2014 10:10 am
With all of the shiny new tools and social media platforms on the forefront of digital marketing, it can be easy to overlook some of the older, more reliable methods of years past. However, we're here to remind you today that email marketing is one of the most effective methods of online marketing, and should not be overlooked. Why? Recent studies show that email is almost 40 times more effective at acquiring new customers than Facebook and Twitter.
Promoting Your Web Presence in 2014
Mon, Jul 28th 2014 01:00 pm
The initial goal of nearly every website is to be viewed by as many relevant visitors as possible. Why? Without traffic to your site, visitors won't turn into paying customers (also referred to as a "conversion"), and zero conversions equals zero return on your investment. Simply put, visitors need to be able to find and view your website in order for it to make you money.
Can Your Customers Trust You to Protect Them?
Wed, Jun 25th 2014 09:00 am
These days there are more ways to connect online than ever before, which means there is more risk of your personal information being stolen by criminals. Cyber security is becoming a major concern with many online consumers, leading them to direct their business to larger vendors who offer a greater sense of protection than their lesser-known competitors. So how can you, a small business, build trust with new visitors and keep your website competitive?
Keeping Track of Your Website's Traffic
Wed, Apr 30th 2014 09:00 am
Understanding the flow of traffic on your website is a vital part of building a successful online presence. Knowing where your visitors are coming from, what pages are being viewed the most and for how long, are all key pieces of information for improving the long-term success of your website.
Buffalo Computer Graphics Launches New Site With 360 PSG
Wed, Apr 23rd 2014 02:00 pm
Buffalo Computer Graphics recently launched its new website with 360 PSG, Inc.
Does Your Website Offer Your Users a Good Experience?
Wed, Mar 26th 2014 10:00 am
As digital technology has become more pervasive, users expectations have also changed. Gone are the days when waiting for dial-up modem speeds was an acceptable use of time. Companies now have a matter of seconds for a page to load before visitors will lose patience and leave. Server errors, broken links, and poor navigation are also deal-breakers.
What is Remarketing?
Wed, Mar 19th 2014 01:15 pm
Remarketing is a feature in AdWords that helps you reconnect with people who have previously visited your website, by showing them relevant ads across the web or when they search on Google. When people leave your site without making a purchase, remarketing may help to encourage them to return to your site and buy something. Remarketing ads are run separately from your regular Adwords campaigns, and only target web users who have been to your website.
Creating Effective Calls for Action
Mon, Feb 24th 2014 09:30 am
At the end of the day, the goal of every business website is to generate income. Whether you want your site's visitors to purchase a product, make a donation, complete a form, download content, or register for an event, they need to be directed where to go. An effective call for action will guide visitors to these different parts of your website, completing your objectives along the way.
7 Ways to Use Video in Your Content Marketing
Thu, Feb 13th 2014 04:00 pm
More than 1 billion unique users visit YouTube each month. If that's not enough to convince you that you should be using video as part of your online marketing strategy, also consider the fact that YouTube currently reaches more US adults ages 18-34 than any cable network. Not too shabby, right?
Designing Your Web Presence in 2014
Mon, Jan 27th 2014 02:00 pm
These days, it's pretty much a given that if you have a business, you need to have a web presence. However, what that presence is made of is unique to each brand or organization (or at least, should be). In addition to a website, many companies opt to utilize social media and other networking tools to help expand their reach.
The 5 Key Elements, Rebooted
Fri, Dec 13th 2013 01:20 pm
We've probably said it a million times over the past few years, but it's simply not good enough just to be online. Because of this, the team at 360 PSG put together what we like to to call, "The 5 Key Elements" of highly successful websites, to help current and prospective clients to better understand their need for a cohesive and multi-faceted web presence.
Creating an Editorial Calendar
Fri, Nov 22nd 2013 09:00 am
Do your blogging and social media efforts feel haphazard? Are you looking for a way to add purpose to your content? An editorial calendar may be the solution! Whether you're a large corporation or a small non-profit organization, planning your content in advance is vital to a successful content strategy.
How to Create SEO-Friendly Website Content
Mon, Nov 18th 2013 10:00 am
Although Google's algorithms are top secret, they are widely accepted as an accurate barometer for gauging the importance of your content on the internet. As a result, many users have turned to dishonest methods of gaming the system in order to improve their rankings. However more often than not, these "black-hat" tactics do not work. As Google's Matt Cutts tells us, time and time again, the only SEO method that works is creating quality content that is useful to your reader. Below are five methods for writing content that ranks:
Are You Making These Common Google AdWords Mistakes?
Thu, Oct 31st 2013 10:00 am
Many business owners know that using Google AdWords is an excellent way to drive traffic and build ROI for their websites. However, a poorly managed campaign can easily cost you more than it brings in. It all comes down to how much you know about AdWords and how efficiently you manage your campaigns. Below are some common mistakes to avoid in order to build a successful AdWords campaign
How Social Media Can Help Your SEO
Mon, Oct 14th 2013 12:45 pm
While many business owners tend to get lost in the number of likes, followers, and other social engagement metrics, there is another major benefit of developing and maintaining a strong social media presence that sometimes goes unnoticed: improved search engine optimization.
How Effective is Your Email Newsletter?
Tue, Aug 27th 2013 08:35 am
It's no secret that offering value to your customers in the form of useful information is one of the best ways to initiate, build and solidify relationships. But, how do you continue, time after time, to make your newsletter stand out in your readers inbox and keep them engaged?
What the heck is A/B Testing? The Basics.
Mon, Jul 22nd 2013 09:00 am
The Scenario: You have an attractive website that looks like and says exactly what you want it to, but you feel like your calls-to-action should be generating more leads and conversions than they currently are. You hypothesize that the wording or imagery may be off, but how can you know for sure? The solution is a process known as split testing.
How Colors Affect Purchases
Fri, Jul 19th 2013 11:00 am
While there are many factors that influence how and what consumers buy, 85% of shoppers point to color as a primary reason they buy a particular product. With that much importance placed on a single element of design, it's not surprising that it is often the primary focus of many discussions, marketing pieces, and white papers.
Facebook vs. Twitter, a Social Media Rivalry
Fri, Jun 21st 2013 12:00 pm
In a world consumed by social media, the ways in which we communicate are constantly changing and improving. The two largest social media platforms, Facebook and Twitter, have spent the past several years perfecting their platforms, regularly updating their features in order to stay one step ahead in the game. In an effort to not be outdone, many of these features often overlap.
Penguin 2.0 Update
Wed, May 29th 2013 12:00 pm
Search Engine Optimization is an ever-changing industry, filled with algorithm updates and best practices, used to keep SEOs from using spammy techniques to achieve better rankings.
What's New in Social Media for March 2013
Tue, Mar 26th 2013 08:00 am
While Facebook's latest News Feed redesign made headlines around the world earlier this month they're not the only major social media platform to recently make alterations to their user interface.
Ciminelli Real Estate Corporation Launches a Lofty New Site
Wed, Mar 20th 2013 09:00 am
Ciminelli Real Estate Corporation launched their new website with 360 Professional Services Group.
Improving Your Site's User Experience: How to Decrease Website's Load Time
Wed, Feb 27th 2013 10:00 am
It has often been said that, "You only get one chance to make a first impression." Your website is often a customer's first impression your business. If your site loads and functions at a snails pace, you may be losing business and not even know it.
Planning For Your Website's Redesign
Tue, Feb 26th 2013 09:00 am
We've written before about knowing when it's time to redesign your site. Put what about once you're ready to move forward? A successful website redesign starts long before any design work is actually done.
5 Mistakes That Will Ruin Your Website's SEO
Tue, Jan 29th 2013 09:00 am
Over the past few years, website SEO has increasingly become a concern for many small business owners. For those managing their own sites and pages, or even those working with a web services company to design and optimize their site, utilizing the following tips will provide a solid foundation to better ensure proper website SEO.
How You Can Use Facebook's New Graph Search for Business
Tue, Jan 22nd 2013 01:00 pm
Since the unveiling of Graph Search on January 15, Facebook's latest feature has been the talk of the tech world. Currently available in limited beta to US English-speaking users, the new search function enables people to find information through the filter of their friends.
11 Tips for Creating an Effective 'Call to Action'
Fri, Dec 21st 2012 01:00 pm
Every website should have an objective it wants users to complete, whether it is filling in a contact form, signing up for a free trial, or making a donation. Assuming this is already in place, the next step is making sure users notice these elements and are then encouraged to act. The simplest method is through a highly visible "call to action" (CTA).
What's Wrong with Your Google AdWords Campaign
Mon, Dec 17th 2012 08:00 am
While it's possible you're getting good value from your paid Google AdWords campaign, chances are you could be doing better. Because of this, we've compiled a list of the most common mistakes made when self-managing an AdWords campaign and how to correct them:
Improving Your Branding Online
Thu, Nov 29th 2012 09:00 am
As the time of the printed phonebook slowly nears an end, business of all sizes are joining the web to make their presence known. The internet, for many, has become the first place they go to find information about the products and service they want; so it's only logical that you should want to build your brand online.
Redesigning: A Graphical Case Study
Wed, Oct 31st 2012 11:00 am
There are very few, if any, websites in existence that don't undergo at least a minor revision at some point during their lifecycle - a reality that any business with a web presence must face. However, we know that many business owners struggle with this decision, so we've put together a helpful list of signs to help you determine if it's time for a redesign.
Google Analytics for Email Marketing
Mon, Oct 29th 2012 09:00 am
In last month's newsletter, our feature article discussed ways that you could enhance your email marketing strategy, such as improving the quality of your headlines and A/B testing your delivery times. Today, we take it a step further with a tutorial from Social Media Today.
The Case for Email Marketing
Thu, Sep 27th 2012 09:00 am
Email isn't sexy. There's no hip email startup for the media to obsess over. No twenty-something, hoodie-clad CEO of email. No hot new email device that will sell out on pre-order. However, there are approximately 3.1 billion email addresses worldwide, which when compared to the 955 million monthly active users declared by Facebook, is pretty impressive.
Leveraging Testimonials to Attract Customers
Mon, Aug 20th 2012 12:00 pm
Testimonials are an excellent way to promote your business and its products and services. Your testimonials can help you attract new customers, retain existing customers, and can even prove useful in your marketing campaigns. Why?
Creating "Re-tweet-able" Tweets
Wed, Apr 25th 2012 09:30 am
Whether you're a veteran Twitter user or brand new to the platform, the goal of every tweet is still the same: engage your followers and encourage them to share your content with theirs. However, this is often easier said than done. While many factors contribute to the "re-tweet-ability" of your messages, the quality of the tweet should not be one of them. Use the following tips to optimize your tweets and make them as re-tweet-able as possible.
Getting Started With Content Marketing
Mon, Apr 23rd 2012 10:00 am
According to the Content Marketing Institute, "Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action."
Three Easy Steps to Marketing Your Brand on Pinterest
Mon, Feb 20th 2012 09:00 am
As stated in last week's article, Has Pinterest Caught Your Interest?, Pinterest is rapidly growing into one of the most frequented social media networks across the globe.
Has Pinterest Caught Your Interest?
Thu, Feb 16th 2012 12:05 pm
The latest social media network to go viral, Pinterest is a virtual "pinboard," that allows users organize images, videos, and other content they find on the Web. "The basic idea behind Pinterest," Time Magazine wrote, "which lets you create and share collections of stuff you like in any category you choose — has been tried before by startups that didn't make much of a mark. This time it might take off."
Marketing Your Company Through Social Media
Sat, Oct 15th 2011 02:00 pm
Just about every organization these days has a Facebook page, blog, or some form of social media account, but are they actually leveraging their social media to market their business?
Two Facebook Changes That May Help You Market Your Local Business
Thu, Oct 13th 2011 12:00 pm
Along with last month's f8 announcement regarding the new Timeline, Facebook launched several new features, which are anticipated to change the way users engage with the platform. What does that mean for you?