The 360 Blog

Heading into a new year often means pausing to take stock of your life, and identifying areas that would benefit from a commitment to improvement. But don’t stop there! As a business owner, you should also be asking yourself what steps you can take to improve your company. Not sure what to focus on? Here are three resolutions you can make to ensure 2020 is your best year yet.

Name, Address and Phone Number (NAP) are the key components that help search engines identify a company. Consistent NAP across all web platforms is how search engines identify a business. Think of a search engine like a person; if a company doesn’t have consistent NAP across the web, it will be looked at by Google as illegitimate, directly affecting the business’s rank in local organic search results. Consistent NAP could be the key to helping your business appear in the first three results in relevant Google searches.