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The Digital Marketing Toolkit, Part 4: Heatmaps and Testing

One of the most overlooked aspects of optimizing a website is the user experience. It can be difficult to gauge purely from the appearance and content of a site alone how users will interact with it. An experienced digital marketer will know that the way people interact with a website is just as important as how they find it.


Digital Marketing Toolkit, Part 3: Google Adwords and Bing

Organic search engine rankings are not the only way to gain exposure and drive traffic to your website. There are numerous online paid advertising networks available to use across various websites. However, only two platforms, Google AdWords and Bing Ads, offer direct integration with the most popular search engines in the world using a pay-per-click (PPC) advertising scheme.


How to Tell It's Time For A Professional Website Redesign

Trends come and go, but your website doesn’t. A website is a representation of your brand, what you offer and what you’re capable of. When executed properly, a strong website will generate interest, inquiries, leads -- all things a business strives for in the digital world. What happens when your website hasn’t been updated?


4 Reasons Why Your Company Needs to Blog

A company blog hosted on your website is a great content strategy to improve search visibility, enhance branding and even generate leads. Is the effort to create engaging, relevant blogs worth it for business owners who simply don’t have the time or resources to produce it?


The Digital Marketing Toolkit, Part 2: Analytics and Webmaster Tools

Whether it’s tracking audience behavior or measuring the conversion path, digital marketers constantly reference data to make new decisions for their websites. Tools such as Google Analytics, Google Search Console, and Bing Webmaster Tools present this real-time data in useful ways and are constantly being updated with new features.


The Digital Marketing Toolkit, Part 1: Web Browsers

Any carpenter knows that a good set of tools is essential for their work. A digital marketer is no different. If you want to succeed on the web, you must become familiar with the necessary tools in order to achieve your marketing objectives.


Are You Using Outdated SEO Practices?

It’s no secret that the world of digital marketing is a constantly changing landscape. Occasionally, things can change so rapidly that not everyone can stay current on the best practices. This becomes a problem when it comes to search engine optimization.


Categories: SEO / SEM

All About Google Posts

First, they were just for presidential candidates. Then, they were just for public figures, athletes, and museums. But as of June 2017, Google Posts are now available for every business utilizing Google My Business. 


Client Talk: FAQ's About Google AdWords

Our Search Engine Marketing technicians get asked a lot of questions when it comes to running and managing AdWords campaigns.  There are some questions, however, that are asked much more frequently than any others. We'd like to take a moment to address the two most popular questions our SEM team receives.


Categories: SEO / SEM

The Essential Digital Duo: Paid Search + Paid Social

Social media advertising and search engine marketing (SEM) are two of the most popular strategies in online marketing, but the most common questions is - is one better than the other? While each business has its own individual path to success on the web, there's no doubt that allocating budget spend to both paid search and paid social is essential.


Why Your SEO Performance Will Benefit From SSL Encryption

Take a look at the space just to the left of the URL at the top of this page. If you're using a major web browser, you'll see either a green or grey lock symbol, and in Chrome, the word "secure" next to it. That's because our website uses HTTPS. It may look like only a small change from the traditional HTTP, but there are quite a few benefits to using it.


Rope In Leads With A Comprehensive Optimization Approach

The concept is simple, and yet it may be the most overlooked component of an optimization program - when a visitor arrives at your site, it should be obvious what the choices are and where to find them so that the visit will not result in your prospect turning to "dust."


SEM or SEO: Which Is Right For You?

The digital marketing world is full of acronyms. Between CMS, CTR, CPC and many others, it can be hard to keep them all straight. SEO and SEM are two such acronyms that may appear to be similar, but refer to very different areas of digital marketing. 


Categories: SEO / SEM

What Is SEO, Anyway?

What exactly is SEO, and how do internet marketers and businesses use it every day? If you're seeking to improve the ranking of your website and the amount of traffic going there, the importance of understanding how search engine optimization works cannot be overstated.


Categories: SEO / SEM

Don't Let Your Local Listings Go On Vacation

There is nothing more damaging to an organization's reputation than to have someone arrive to a location that has closed, or recently moved. The vast majority of consumers rely on up-to-date information on web and mobile platforms, and if your business recently relocated it could be months before the right address shows up on web-based maps and GPS units.


Six Reasons Your Business Needs An SEO Strategy

Search engine optimization is a term that's thrown around a lot by today's digital marketing professionals. You've probably heard the term SEO before. And you've probably had people tell you that it's important to your online success. But have you ever wondered why? 


Categories: SEO / SEM

Old Dog New Tricks: Landscaper Seeking SEO Advice

In 360 PSG's newest blog series, one of our elder statesmen takes on questions from small business owners just like you, to break down the complicated landscape of digital marketing. This week, we answer questions about SEO. 


Categories: SEO / SEM

Design Brief: Start With Content

Website design is much more than the visual look and feel. Proper content is the foundation for a powerful website, and centering your design around content is the ideal strategy to adopt for an effective website. 


Spring Cleaning For Your Site

Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order. 


Fall in Love With Your Website

It's the heart of winter. Love is in the air. It's a perfect time to fall in love with your...website? Here's 5 ways to get customers to fall in love with your website. 


4 Digital Marketing Trends for 2016

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated them for you and asked a couple members of our team their thoughts.