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LinkedIn is an excellent platform for professionals and businesses to connect with each other; however, are the connections always meaningful? The platform is surely trying to make it so. LinkedIn has lagged behind Facebook when it comes to offering its marketers options for ad formats, targeting, and content features. With the release of “LinkedIn Pages” (replacing “Company Pages”) and updated advertising tools, the new year is a great time to get back into marketing on the web’s largest professional network. For business owners and professionals looking to grow their business and build relationships, LinkedIn has got you covered.

It’s been a hot, busy summer in Buffalo, New York! At times, we almost didn’t want to leave our comfy office to brave the heat waves and unforgiving UV rays. The great news? Our reluctance to go outdoors has provided our clients with a lot of exciting website launches and high-performing digital campaigns to enjoy while the weather cools down. In all seriousness, we had an awesome summer at 360 PSG (yes, even the outdoors too). Now that we have time to reflect, here are our picks for the top web projects of summer 2018!

Facebook held a three-day Community Boost event in Downtown Buffalo July 9-11 and 360 PSG was there on the scene to soak up all the information. For those who don’t know, Facebook (and Instagram) have been touring the country hosting Community Boost events to train business owners on Facebook and Instagram marketing features. Not only do these events help train marketers of all skill levels, they share the direction both platforms are headed and the type of content and advertising that will flourish on each.

We’ve made it to summer 2018! Our team has been busy launching, posting, writing, designing, supporting and managing numerous projects this season. It’s nice to take a step back and revisit the great client work and successes we’ve brought to the web. While website launches are only a portion of what we do over at 360 PSG, we put a lot of time and creativity into each project. Here are five of our top web projects from spring ‘18.

Is it a story of David and Goliath? Probably not, because Facebook owns Instagram and can’t really lose to it if there is a mutual benefit. You can even integrate your Facebook marketing with Instagram simultaneously with Ads Manager. But, what if you want to focus on one platform?

One of the most overlooked aspects of optimizing a website is the user experience. It can be difficult to gauge purely from the appearance and content of a site alone how users will interact with it. An experienced digital marketer will know that the way people interact with a website is just as important as how they find it.

It was a full house at 360 PSG this week for our Content Architecture, Modern Design Trends & Usability Workshop. Focusing on the importance of content and design in today’s digital world, our Dr. of Creative and Dr. of Operations, Jessa and Dan, presented what they believe a website needs in order to perform.

If Facebook’s new algorithm update has you feeling like the last kid picked in gym class, you aren’t alone. When the social giant announced in January that it was putting a strong focus on personal pages (and much, much less on Business Pages), the professional social world dramatically rumbled. Not only had organic reach declined to almost 2% throughout recent years, Facebook declared that it’s practically non-existent moving forward. What does this mean for companies with a Business Page?

Trends come and go, but your website doesn’t. A website is a representation of your brand, what you offer and what you’re capable of. When executed properly, a strong website will generate interest, inquiries, leads -- all things a business strives for in the digital world. What happens when your website hasn’t been updated?

A company blog hosted on your website is a great content strategy to improve search visibility, enhance branding and even generate leads. Is the effort to create engaging, relevant blogs worth it for business owners who simply don’t have the time or resources to produce it?

Summer is officially over and we may be a little sad about it, but being reminded of our favorite web projects from the season is the best way to get excited about what’s to come.

Whether you believe content marketing has been around since the dawn of advertising, or that content has just started to become a heavy hitter in recent years - an inarguable factor of these two theories is that content really matters.


Categories: Content

We've been busy over here at 455 Commerce Drive, and our newest batch of websites showcases how hard our team has been working. Check it out!

Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.

It's crucial to keep your company's social accounts current and monitored. Aside from producing new content and being in consistent communication, there are goals you should be setting for your social media efforts. We have put together six steps to getting back on track and reaping the benefits of having a well-maintained social presence.

We're all guilty of taking advantage of the summer months while they are available to us; the warm weather, long lunches, the social atmosphere coming to a peak, and the easy going nature of our days tend to take off some of our edge. It's summertime, and the living is easy. The harsh reality is that the Fall comes a lot quicker than most of us expect, and the slower summer months begin to affect our bottom lines, in whatever role we assume. Instead of scrambling, we've broken down some steps to keep you on top of your game as you begin your first marketing campaigns to get back to business.

In the sea of content that floods the internet, it's imperative to write a headline that grabs attention. Whether it's for a blog post, article, press release or even social media post -- a headline is what will secure a reader into feeling that the content is worthy.


Categories: Content , How To's

Optimizing for mobile commerce can end up helping you close a lot of these sales cycles a lot quicker, and add to your bottom line. So where do you start?

Website design is much more than the visual look and feel. Proper content is the foundation for a powerful website, and centering your design around content is the ideal strategy to adopt for an effective website. 

If you're putting out content for your customers, it's important that they connect and feel invested with what you're saying. However, as a business, it can be difficult to decipher what types of posts are going to attract a larger audience. Learn how to use words to help people connect and appreciate what you're publishing. 

Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order.