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Summer is officially over and we may be a little sad about it, but being reminded of our favorite web projects from the season is the best way to get excited about what’s to come.

Whether you believe content marketing has been around since the dawn of advertising, or that content has just started to become a heavy hitter in recent years - an inarguable factor of these two theories is that content really matters.


Categories: Content

We've been busy over here at 455 Commerce Drive, and our newest batch of websites showcases how hard our team has been working. Check it out!

Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.

It's crucial to keep your company's social accounts current and monitored. Aside from producing new content and being in consistent communication, there are goals you should be setting for your social media efforts. We have put together six steps to getting back on track and reaping the benefits of having a well-maintained social presence.

We're all guilty of taking advantage of the summer months while they are available to us; the warm weather, long lunches, the social atmosphere coming to a peak, and the easy going nature of our days tend to take off some of our edge. It's summertime, and the living is easy. The harsh reality is that the Fall comes a lot quicker than most of us expect, and the slower summer months begin to affect our bottom lines, in whatever role we assume. Instead of scrambling, we've broken down some steps to keep you on top of your game as you begin your first marketing campaigns to get back to business.

In the sea of content that floods the internet, it's imperative to write a headline that grabs attention. Whether it's for a blog post, article, press release or even social media post -- a headline is what will secure a reader into feeling that the content is worthy.


Categories: Content , How To's

Optimizing for mobile commerce can end up helping you close a lot of these sales cycles a lot quicker, and add to your bottom line. So where do you start?

Website design is much more than the visual look and feel. Proper content is the foundation for a powerful website, and centering your design around content is the ideal strategy to adopt for an effective website. 

If you're putting out content for your customers, it's important that they connect and feel invested with what you're saying. However, as a business, it can be difficult to decipher what types of posts are going to attract a larger audience. Learn how to use words to help people connect and appreciate what you're publishing. 

Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order. 

Are you leveraging one of the most dynamic forms of content on the web? Learn more about using video content to boost your exposure. 

It's the heart of winter. Love is in the air. It's a perfect time to fall in love with your...website? Here's 5 ways to get customers to fall in love with your website. 

A blog isn't just something to air personal grievances. It's a big benefit for businesses. Read about how to get started and the benefits of being an active blogger. 

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated them for you and asked a couple members of our team their thoughts. 

A simple, thoughtful idea turned into a company-wide way to give back, and hopes to grow with the power of social media to impact more people.

The Internet is a big place and it's important to stand out. Having a clean, functioning and informative website is crucial to turn those clicks into clients. 

A weekly series where we dissect two social media platforms and help figure out which ones are right for your business. 

It's October 21, 2015, the exact date that Marty and Doc traveled Back to the Future in the movie's sequel. Here's some tech we thought they would be interested in in 1989.

Discouraged because your Social Media efforts haven't given you the return you expected? Don't worry, we have some advice for you. 

 Do you feel like your business is beginning to get "stale"? Do you want to generate some excitement, and get a refresh? Maybe it's time to consider a re-brand.