3 Steps to Keeping People from Leaving Your Website
What makes a good website? Knowing the answer to that question can give you a distinct advantage in your field of business. What's going to keep people fully active on your site, looking at all it is you have to offer?
The unfortunate truth is, more than half of people who will eventually end up visiting your site will leave in 15 seconds. You have 15 seconds to make your impression, 15 seconds to make your pitch, 15 seconds to seal the deal. That doesn't have to be the case though, with a good website. The truth is, the longer you can get people to stay, the more likely they are to buy something from you. When you can extend that 15 seconds to 30 seconds, or a minute, you get that much more of an opportunity to make an impression, and sell your business. So time, is in fact still money.
Making your website more interesting and dynamic will go a long way in making your overall business successful. Here are three ways your website might be failing, and what you can do to fix these problems.
1. Organize your Website for Optimum Viewing
People don't want to have to jump through hoops to get to where they want to be. Having an easy to maneuver, well organized site makes the customer's experience on your website the best that it can be. You want to make it easy to buy from your website, and you want to people to end up at a point where they can buy as quickly as possible. Eliminating steps to get to the page where a decision needs to be made will only help to increase the efficiency of your site, and increase the potential for people to come back.
2. Avoid Boring Content
No one wants to interact with a website that doesn't resonate with them in some way. Understand that there is no way to please everyone, and switch things up from time to time. You should absolutely be experimenting with different kinds of media, whether it's video, or graphics, or social media. Diversifying what you put on your website can keep things fresh, and give you a new perspective on old customers.
3. Pay Attention & Reward Loyalty
If you've finally gotten to a point where people are committed to your website, they are more likely to come back and interact with your business. Your website and what you place on it also needs to provide incentive for returning-customers, and reward people for their loyalty. Ignoring customers or only catering to brand new customers will leave you in a bad spot for maintaining a good customer base. Consider an email newsletter or and exclusive club for members who decided to commit.
And as always, have fun with it.
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