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One of the most overlooked aspects of optimizing a website is the user experience. It can be difficult to gauge purely from the appearance and content of a site alone how users will interact with it. An experienced digital marketer will know that the way people interact with a website is just as important as how they find it.

If Facebook’s new algorithm update has you feeling like the last kid picked in gym class, you aren’t alone. When the social giant announced in January that it was putting a strong focus on personal pages (and much, much less on Business Pages), the professional social world dramatically rumbled. Not only had organic reach declined to almost 2% throughout recent years, Facebook declared that it’s practically non-existent moving forward. What does this mean for companies with a Business Page?

As we enter 2018, Facebook will continue evolving to include new features and change the way marketers use the platform as a whole. What does this mean for small businesses who want to advertise on the world’s largest social network, but don’t have the budget to keep up with heavy weight advertisers?

In today's world of mass digital media, giving a referral is as simple as posting a social media link. At 360 PSG, we know that 90% of your prospective customers make buying decisions based on reviews and online mentions of your business.

With 68% of B2B buyers being digitally driven, there’s no doubt that enhancing your knowledge of the industry will benefit your marketing efforts. Catch up with some insight from our B2B Google Partner Event! 

First, they were just for presidential candidates. Then, they were just for public figures, athletes, and museums. But as of June 2017, Google Posts are now available for every business utilizing Google My Business. 

In 2015, Facebook announced its newest ad format: lead ads. Described by the powerhouse social network as "an easy way to sign up for more info - anywhere", lead ads enable potential customers to sign up for a product or service directly onto the ad.

Take a look at the space just to the left of the URL at the top of this page. If you're using a major web browser, you'll see either a green or grey lock symbol, and in Chrome, the word "secure" next to it. That's because our website uses HTTPS. It may look like only a small change from the traditional HTTP, but there are quite a few benefits to using it.

Social media is a fast-paced medium and platforms are constantly updating and tweaking in order to stay ahead of the game. Now that we're almost halfway through 2016 (can you believe it?!), we wanted to round up all the updates Facebook, Twitter, Instagram and Snapchat have put out since the beginning of the year. Spoiler: there are a lot!

No matter what size business you have, building a digital presence can level the playing field for you if you know how to use the right tools in an effective way. We've compiled some free Internet business tools that can help increase your productivity. 

Facebook Advertising is a great way to reach your target audience by running ads on people's newsfeed, both on desktops and mobile phones. Its biggest strength is audience targeting, which allows marketers to choose from a wide-range of options. Learn all about the benefits and how easy it is to reach your desired audience. 

As of 1/12/16, support for older versions of Internet Explorer are ending. Find out what this means for you and which browsers are good alternatives. 

With the start of the New Year, it might be time to change up your social media strategies. 

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated them for you and asked a couple members of our team their thoughts. 

Instagram, Pinterest and Snapchat are great social media platforms, focused on visuals. Find out how to use each and if they'll benefit your business. 

It's October 21, 2015, the exact date that Marty and Doc traveled Back to the Future in the movie's sequel. Here's some tech we thought they would be interested in in 1989.

Some of our staff had some fun with the new Snapchat filters (some begrudgingly, looking at your Eric), and we wanted to share them with you. 

Don't get caught making costly mistakes when trying to figure out your website traffic. 


Categories: Tech News , UX

Are you interested in any of the new technology available right on your browser to make you more productive and effective? Check out some of our favorite chrome extensions!

If you track your website data with analytics, it's easy to get caught up in chasing the "click". Here's why that strategy is selling you short. 


Categories: Tech News , UX

Do you use Adobe Flash for your online advertising or website videos? We've got a major change that might affect the way your media is being seen on the web.