Published: Jan 30, 2020

Scott and Lisa Levin have built TopNotch Watch from the ground up. They took their years of experience as avid watch collectors and retailers, and built an online timepiece empire. Their brand new Fission CMS website is what keeps the hands of their business rotating.



About the project

This Buffalo-based watch distributor is known as one of the best places to shop for authentic Swiss watches. Scott and Lisa Levin began as avid collectors before entering the retail world, where they grew their company into a multi-million dollar business. Scott and Lisa sell some of the world's most sought-after watches, as each one is in high-quality, pristine condition. 

They treat every customer of theirs with that same amount of respect, which is what they credit much of their success too. As such a highly-rated company by its customers, TopNotch needed a website powerful enough to handle the amount of sales, yet sleek enough for customers to navigate easily and efficiently. Their site was designed with a completely customized product catalog and product data to be functional with their vast inventory. E-commerce was the name of the game with this project. A top-notch website for TopNotch Watch.