The 360 Blog

In uncertain times, scaling back on digital marketing might seem like a good way to address revenue shortfalls. However, this is the worst thing you can do at a time like this. Digital marketing is the best way for you to reach potential customers right now, and it provides a valuable opportunity for you to garner long-term goodwill and brand loyalty. Making smart digital marketing decisions now is how agile and resilient companies will come out ahead in the future. 

As a response to the current COVID-19 situation, many employers have transitioned to having employees work remotely. This includes 360 PSG, which instituted telecommuting for all employees two weeks ago. Touching base with some of our team members gave us insight into what working remotely has been like for our employees

With the government now offering business incentives through the recently passed CARES Act (Coronavirus Aid, Relief, and Economic Security Act), many of them are doing everything they can to keep employees on the books during this unprecedented time. However, since most states are requiring “non-essential” employees to remain home, there is a limit on what tasks employees can perform. However, there are still plenty of ways to keep busy and productive. Here are 7 tasks that can be done during downtime!

Today is National Encourage a Young Writer Day, so 360 PSG thought it might be fun to interview our staff content writers, Matt and Erin, to learn a little more about them and their love of the written word. The duo was happy to pass along insights and advice to aspiring writers of all ages. 

All news breaks on Twitter. Sure, you might hear about it by reading the daily paper or watching the evening news, but the reporter who broke that story put it on Twitter before anywhere else. That’s because social media is instantaneous, and nearly 4 billion people use it. That’s roughly 60 percent of the entire world’s population. So you can imagine that a strong social media presence is an important aspect of growing your brand.

In today’s day and age, everyone has some sort of agenda. Whether we’re searching on the internet for something in particular or simply doing mindless browsing, our brains are always on a mission, even if we aren’t aware of it. So when clicking on a link after running a search, we decide almost right away if the page is worth our time or not, thus highlighting the importance of a well-crafted landing page. 

Social Media Manager Lily McGrath wears multiple hats at 360 PSG, ranging from client outreach to graphic design. Add in the fact that she’s the Mother of Ferrets and has a 70-lb punching bag in her driveway, and you have one of 360's most fascinating employees.