In uncertain times, scaling back on digital marketing might seem like a good way to address revenue shortfalls. However, this is the worst thing you can do at a time like this. Digital marketing is the best way for you to reach potential customers right now, and it provides a valuable opportunity for you to garner long-term goodwill and brand loyalty. Making smart digital marketing decisions now is how agile and resilient companies will come out ahead in the future.
As small businesses attempt to navigate this very fluid situation, it’s important to have easy access to helpful, trustworthy resources. At 360 PSG, we put together a list for business owners to help them know who to turn to, and for what.