The 360 Blog

As a business owner, it’s essential to start getting comfortable with GA4 and the data held within it so you can track and monitor the performance of your business’s website.

As a business, it’s essential to have a high-functioning website to display your message, attract leads and maintain relationships with past customers. 

AI is quickly integrating itself into every aspect of life, both for people at work and in their personal lives. But is AI the future, or just another fad?

Marketing is the secret to improving your bottom line. With a regular review, you’ll be able to see a tangible increase and notice the return on the investment for yourself.

In uncertain times, scaling back on digital marketing might seem like a good way to address revenue shortfalls. However, this is the worst thing you can do at a time like this. Digital marketing is the best way for you to reach potential customers right now, and it provides a valuable opportunity for you to garner long-term goodwill and brand loyalty. Making smart digital marketing decisions now is how agile and resilient companies will come out ahead in the future. 

As small businesses attempt to navigate this very fluid situation, it’s important to have easy access to helpful, trustworthy resources. At 360 PSG, we put together a list for business owners to help them know who to turn to, and for what.