The 360 Blog

Pete Williams could probably sell you the Brooklyn Bridge if he put his mind to it—but he won’t. Unless, of course, you actually need a bridge. Then he’ll find you the very best bridge out there. It might end up being the Brooklyn Bridge. But it could also be the Golden Gate Bridge or even the Ponte Vecchio. It would all depend on just what kind of bridge would best suit your needs.

While the word “generic” may have a bad connotation, it simply means “characteristic of a group or class.” So when we talk about generic business strategies, what we mean is a business strategy that is applicable to any business, regardless of the product or service involved. There are three major approaches to developing a strategy that will help you achieve a competitive business advantage, and we’ll be exploring all of them in this article.

Businesses that don’t use e-commerce are soon going to be considered members of the Stone Age. Today’s economy is vastly different than in years past—and for that matter, months past. Companies are constantly adapting to change in order to stay relevant, and one of the most notable changes as of late has been assembling e-commerce storefronts. From expanding your customer base to reducing expenses, adding e-commerce to a website will essentially give your businesses limitless opportunities. And in a world where human interaction might be changing forever, e-commerce is undoubtedly the way to go.

Understanding the motivations and habits of online consumers is crucial to securing their business. The people who do their shopping online tend to be better educated, younger and more affluent than the general US population. Their purchases also represent a disproportionate share of online shopping sales. In fact, nearly seventy percent of online sales can be attributed to just one-fifth of online consumers, according to a white paper released by professional services network KPMG. So it’s important for retailers and service providers to understand what and why people are buying online.