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One of the most overlooked aspects of optimizing a website is the user experience. It can be difficult to gauge purely from the appearance and content of a site alone how users will interact with it. An experienced digital marketer will know that the way people interact with a website is just as important as how they find it.

It was a full house at 360 PSG this week for our Content Architecture, Modern Design Trends & Usability Workshop. Focusing on the importance of content and design in today’s digital world, our Dr. of Creative and Dr. of Operations, Jessa and Dan, presented what they believe a website needs in order to perform.

Organic search engine rankings are not the only way to gain exposure and drive traffic to your website. There are numerous online paid advertising networks available to use across various websites. However, only two platforms, Google AdWords and Bing Ads, offer direct integration with the most popular search engines in the world using a pay-per-click (PPC) advertising scheme.

If Facebook’s new algorithm update has you feeling like the last kid picked in gym class, you aren’t alone. When the social giant announced in January that it was putting a strong focus on personal pages (and much, much less on Business Pages), the professional social world dramatically rumbled. Not only had organic reach declined to almost 2% throughout recent years, Facebook declared that it’s practically non-existent moving forward. What does this mean for companies with a Business Page?

Trends come and go, but your website doesn’t. A website is a representation of your brand, what you offer and what you’re capable of. When executed properly, a strong website will generate interest, inquiries, leads -- all things a business strives for in the digital world. What happens when your website hasn’t been updated?

Whether it’s tracking audience behavior or measuring the conversion path, digital marketers constantly reference data to make new decisions for their websites. Tools such as Google Analytics, Google Search Console, and Bing Webmaster Tools present this real-time data in useful ways and are constantly being updated with new features.

Any carpenter knows that a good set of tools is essential for their work. A digital marketer is no different. If you want to succeed on the web, you must become familiar with the necessary tools in order to achieve your marketing objectives.

Having a strong caption to accompany a visual will improve engagement, and then placement, of your organic content. What makes a caption effective? We've identified eight ways to help make your social media writing pop.

The concept is simple, and yet it may be the most overlooked component of an optimization program - when a visitor arrives at your site, it should be obvious what the choices are and where to find them so that the visit will not result in your prospect turning to "dust."

Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.

Finding new ways to connect your business with the appropriate audience can seem like survival of the fittest. Fortunately, LinkedIn is a powerhouse professional network with almost 450 million members worldwide. LinkedIn is a network built for professionals but has carved a niche in the B2B markets, as well as recruiting. It can be a powerful tool for any size business looking to develop other meaningful business connections with some of the social media "fluff" taken away. If you already have a LinkedIn company page, or are just starting out -- there are some best practices to enhance the experiences of your business, prospective colleagues, employees and customers.

It's crucial to keep your company's social accounts current and monitored. Aside from producing new content and being in consistent communication, there are goals you should be setting for your social media efforts. We have put together six steps to getting back on track and reaping the benefits of having a well-maintained social presence.

We're all guilty of taking advantage of the summer months while they are available to us; the warm weather, long lunches, the social atmosphere coming to a peak, and the easy going nature of our days tend to take off some of our edge. It's summertime, and the living is easy. The harsh reality is that the Fall comes a lot quicker than most of us expect, and the slower summer months begin to affect our bottom lines, in whatever role we assume. Instead of scrambling, we've broken down some steps to keep you on top of your game as you begin your first marketing campaigns to get back to business.

In the sea of content that floods the internet, it's imperative to write a headline that grabs attention. Whether it's for a blog post, article, press release or even social media post -- a headline is what will secure a reader into feeling that the content is worthy.


Categories: Content , How To's

With business and marketing moving more online, it's important to know how to not only run an advertising campaign completely online but also how to make sure it's successful. Learn about the key question you should ask yourself before diving into online advertising. 

If you're putting out content for your customers, it's important that they connect and feel invested with what you're saying. However, as a business, it can be difficult to decipher what types of posts are going to attract a larger audience. Learn how to use words to help people connect and appreciate what you're publishing. 

It's the heart of winter. Love is in the air. It's a perfect time to fall in love with your...website? Here's 5 ways to get customers to fall in love with your website. 

Facebook Advertising is a great way to reach your target audience by running ads on people's newsfeed, both on desktops and mobile phones. Its biggest strength is audience targeting, which allows marketers to choose from a wide-range of options. Learn all about the benefits and how easy it is to reach your desired audience. 

With the start of the New Year, it might be time to change up your social media strategies. 

Are you capitalizing on one of the easiest forms of marketing available? Invest in your referral marketing to get the best return. 


Categories: Content , How To's

Have you notice a significant drop in the amount of people who are seeing your Facebook posts? Don't panic, we've got 4 tips to help get you back on track.