The 360 Blog

The point of using social media as a platform for marketing is to drive customers towards your brand, or at least get their attention so they remember who you are and what you sell. Ultimately, it's all about making sales, making customers happy by giving them what they want and providing them with what they need.

In the world of social media, Facebook and Twitter are the top two contenders, ruthlessly battling it out over the latest and greatest forms of internet sharing and communication.

For the second consecutive year, 360 PSG was overtaken in the Buffalo Championship round of Social Madness. Sponsored by Business First, the social media competition pits companies against each other, gauging their social media success through an algorithm that tabulates votes and online social engagement.

This post was written by our Social Media Intern, Mary.

How much time do you spend using Social Media each day? If you add up every Facebook notification check, every tweet sent, each LinkedIn connection approval, every Instagram liked, and so on, it begins to add up. Between desktop and mobile devices, the amount of time tech-savvy generations spend on the Internet has resulted in a culture wholly supported by social media. It has created a global community like no other, and has become an indispensable tool for maintaining both personal and business connections.