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First, they were just for presidential candidates. Then, they were just for public figures, athletes, and museums. But as of June 2017, Google Posts are now available for every business utilizing Google My Business. 

Having a strong caption to accompany a visual will improve engagement, and then placement, of your organic content. What makes a caption effective? We've identified eight ways to help make your social media writing pop.

In 2015, Facebook announced its newest ad format: lead ads. Described by the powerhouse social network as "an easy way to sign up for more info - anywhere", lead ads enable potential customers to sign up for a product or service directly onto the ad.

Social media advertising and search engine marketing (SEM) are two of the most popular strategies in online marketing, but the most common questions is - is one better than the other? While each business has its own individual path to success on the web, there's no doubt that allocating budget spend to both paid search and paid social is essential.

The past year has been eventful for Snapchat - the mobile app developed "spectacles" to record from the user's perspective and even created a camera roll in case the storage on your phone is full. The past year has been eventful for 360 PSG as well, so we thought sharing snaps of some of our team was only appropriate! 

Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.

Finding new ways to connect your business with the appropriate audience can seem like survival of the fittest. Fortunately, LinkedIn is a powerhouse professional network with almost 450 million members worldwide. LinkedIn is a network built for professionals but has carved a niche in the B2B markets, as well as recruiting. It can be a powerful tool for any size business looking to develop other meaningful business connections with some of the social media "fluff" taken away. If you already have a LinkedIn company page, or are just starting out -- there are some best practices to enhance the experiences of your business, prospective colleagues, employees and customers.

It's crucial to keep your company's social accounts current and monitored. Aside from producing new content and being in consistent communication, there are goals you should be setting for your social media efforts. We have put together six steps to getting back on track and reaping the benefits of having a well-maintained social presence.

We're all guilty of taking advantage of the summer months while they are available to us; the warm weather, long lunches, the social atmosphere coming to a peak, and the easy going nature of our days tend to take off some of our edge. It's summertime, and the living is easy. The harsh reality is that the Fall comes a lot quicker than most of us expect, and the slower summer months begin to affect our bottom lines, in whatever role we assume. Instead of scrambling, we've broken down some steps to keep you on top of your game as you begin your first marketing campaigns to get back to business.

With business and marketing moving more online, it's important to know how to not only run an advertising campaign completely online but also how to make sure it's successful. Learn about the key question you should ask yourself before diving into online advertising. 

Social media is a fast-paced medium and platforms are constantly updating and tweaking in order to stay ahead of the game. Now that we're almost halfway through 2016 (can you believe it?!), we wanted to round up all the updates Facebook, Twitter, Instagram and Snapchat have put out since the beginning of the year. Spoiler: there are a lot!

Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order. 

Are you leveraging one of the most dynamic forms of content on the web? Learn more about using video content to boost your exposure. 

Facebook Advertising is a great way to reach your target audience by running ads on people's newsfeed, both on desktops and mobile phones. Its biggest strength is audience targeting, which allows marketers to choose from a wide-range of options. Learn all about the benefits and how easy it is to reach your desired audience. 

With the start of the New Year, it might be time to change up your social media strategies. 

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated them for you and asked a couple members of our team their thoughts. 

Instagram, Pinterest and Snapchat are great social media platforms, focused on visuals. Find out how to use each and if they'll benefit your business. 

A weekly series where we dissect two social media platforms and help figure out which ones are right for your business. 

Discouraged because your Social Media efforts haven't given you the return you expected? Don't worry, we have some advice for you. 

Have you notice a significant drop in the amount of people who are seeing your Facebook posts? Don't panic, we've got 4 tips to help get you back on track. 

Think you're ready for a Facebook Marketing Campaign? We've got the numbers and they look good.