The 360 Blog

There's no doubt about it, writing strong, relevant content for your website is difficult, and writing content that is strong, relevant, and helps your site rank higher in search is even harder. Which is why so many people outsource that task to professionals like us. However, we understand not everyone can (or wants to) pass off the task of creating original content for their site. This is why we came up with this helpful checklist to help you optimize your content for your website.

The Google algorithm changes over the last few years have made many a business owner throw up his or her hands in despair. Just when you thought you'd mastered the science of ranking well in search engine results and drawing visitors to your website, the rules changed. It sometimes feels like you have to start all over again after one of these updates. Although these changes may seem overwhelming, savvy web marketers know that if you understand the history and trends, you are better able to anticipate where the future of search engine marketing is heading.

It seems like every other week I come across a case study about how another company was blacklisted by Google because of bad links and how they fixed it. I always end up thinking the same thing, "While it's great to know how to get your site out of organic search exile, wouldn't it be better to never find yourself in that position in the first place?" So with that in mind, I've put together a few tips on how to proactively manage your link profile. 

What's the most important part about blogging? We think it's getting the audience you want to read what you have to say. It's all about content optimization, keeping your reader engaged, and ensuring that your audience can easily find your blog. Follow these tips and tricks to make your Internet writing a success!