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In 360 PSG's newest blog series, one of our elder statesmen takes on questions from small business owners just like you, to break down the complicated landscape of digital marketing. This week, we answer questions about SEO. 

Categories: SEO / SEM

Website design is much more than the visual look and feel. Proper content is the foundation for a powerful website, and centering your design around content is the ideal strategy to adopt for an effective website. 

Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order. 

It's the heart of winter. Love is in the air. It's a perfect time to fall in love with Here's 5 ways to get customers to fall in love with your website. 

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated them for you and asked a couple members of our team their thoughts. 

 Is your website primed for the future of search? In this infographic, we'll detail the importance of investing in the customer experience on your website with UX.

Is your website vulnerable to the Google Snack Pack Update? Click here to learn more.

SEO, Twitter, Facebook. Are all of these things confusing and vying for your attention? We've got the lowdown on digital. 

Is your website optimized for customers at different stages of the buying cycle?

Google has recently rolled out another round of "refreshes" in the way your website appears in its searches. Does this recent round affects you?

Search Engine Optimization is a constantly changing field. 360 PSG is helping businesses stay up to date with current SEO methods.

Sure, it may not be a part of your job description and you've gotten along just fine for years without touching any code. What would you even use it for if you did learn a programming language? For marketeres though, there are some great benefits to even learning just a little bit of basic code. Don't believe us? Read on to learn all our tips. 

There's no shortage of alternative options to Google Adwords or Display ads for advertising your brand online. In this post, we explore those options at a high-level.

Categories: SEO / SEM

Learn about why RSS Feeds, XML Sitemaps and HTML Sitemaps are important for optimizing your website for search engines.

Categories: SEO / SEM , CMS

Where do people go when they leave your website site? A visitor can "bounce" from your site in many different ways: by selecting a link to a page on a different site, clicking the "back" button in the web browser to leave your site, closing an open window or tab, typing in a new URL, or experiencing a session timeout.

Have you ever felt the need to check your website's performance while you are away from your desk? Well, you're in luck! As of today, both Android and iPhone users may now access their data through the official Google Analytics App.

There's no doubt about it, writing strong, relevant content for your website is difficult, and writing content that is strong, relevant, and helps your site rank higher in search is even harder. Which is why so many people outsource that task to professionals like us. However, we understand not everyone can (or wants to) pass off the task of creating original content for their site. This is why we came up with this helpful checklist to help you optimize your content for your website.

The Google algorithm changes over the last few years have made many a business owner throw up his or her hands in despair. Just when you thought you'd mastered the science of ranking well in search engine results and drawing visitors to your website, the rules changed. It sometimes feels like you have to start all over again after one of these updates. Although these changes may seem overwhelming, savvy web marketers know that if you understand the history and trends, you are better able to anticipate where the future of search engine marketing is heading.

Categories: SEO / SEM

It seems like every other week I come across a case study about how another company was blacklisted by Google because of bad links and how they fixed it. I always end up thinking the same thing, "While it's great to know how to get your site out of organic search exile, wouldn't it be better to never find yourself in that position in the first place?" So with that in mind, I've put together a few tips on how to proactively manage your link profile. 

Categories: SEO / SEM

What's the most important part about blogging? We think it's getting the audience you want to read what you have to say. It's all about content optimization, keeping your reader engaged, and ensuring that your audience can easily find your blog. Follow these tips and tricks to make your Internet writing a success!