The 360 Blog

The platform your website is built on matters. We match you with the one that fits your team, your goals, and how you plan to grow.

Logos are one of the most important branding pieces your business will ever have. Tied up with recognizability and the identity of your business, having a good logo is as important as providing high-quality services or products. Learn the science behind logo design and see how you can make your own good logo.

In 2024, web design will change with new trends and popular features. The experts and web designers at 360 PSG have compiled a list of 6 trends we expect to see this year.

As we approach the new year, it's pivotal for businesses to reevaluate their branding. Effective branding is more than just aesthetics; it's the essence of a company's identity.

You only get one chance to make a first impression. Capturing visitors’ attention and making a positive first impression requires an engaging website design.

As a business, it’s essential to have a high-functioning website to display your message, attract leads and maintain relationships with past customers. 

AI is quickly integrating itself into every aspect of life, both for people at work and in their personal lives. But is AI the future, or just another fad?

Marketing is the secret to improving your bottom line. With a regular review, you’ll be able to see a tangible increase and notice the return on the investment for yourself.

When designing an ad campaign, one of the major considerations is deciding on what color palette (or color scheme) to use. It might be tempting to just pick colors based on personal preference, but a smart business owner knows that there’s too much hinging on creating an engaging, user-friendly website to make such an important choice that way. 

Businesses that don’t use e-commerce are soon going to be considered members of the Stone Age. Today’s economy is vastly different than in years past—and for that matter, months past. Companies are constantly adapting to change in order to stay relevant, and one of the most notable changes as of late has been assembling e-commerce storefronts. From expanding your customer base to reducing expenses, adding e-commerce to a website will essentially give your businesses limitless opportunities. And in a world where human interaction might be changing forever, e-commerce is undoubtedly the way to go.

You know those projects you’ve been putting off all winter? Well, now that spring is here, it’s time to tackle them. While the concept of spring cleaning stems from a Persian new year tradition meaning “shaking the house,” there’s no reason you can’t also shake things up on the business side at the same time. In fact, now is a perfect time to do a little spring cleaning on your business’s website.

Heading into a new year often means pausing to take stock of your life, and identifying areas that would benefit from a commitment to improvement. But don’t stop there! As a business owner, you should also be asking yourself what steps you can take to improve your company. Not sure what to focus on? Here are three resolutions you can make to ensure 2020 is your best year yet.

Many business owners end up feeling a bit like Lewis Carroll's Alice—overwhelmed, unsure and perhaps even a little irritable—when it comes to branding. This is unfortunate because branding is actually all about simplifying your life. Good, unified branding creates credibility and trust. It helps showcase your company’s personality, and it generates more than customers—it generates advocates.

New season, new projects! We’re back with our picks from spring and excited to share some of what we’ve been working on.

Have you ever visited a website and the URL bar displayed a “Not Secure” warning? It’s a little off-putting, that’s for sure.

It takes work to always be innovating and we wouldn’t have it any other way! Here’s a look at some of our favorite websites from winter 2019.

Is it Wordpress, Drupal or the newest CMS advertised? We frequently offer advice to clients choosing a CMS, here are effective points that guided them to a confident decision!

Wait, we’re already one-third of the way through winter? Woah! We’ve been doing a lot of revamping at the 360 PSG offices and getting into new processes for the new year. It’s hard to believe that fall is over, let alone 2018; yet, here we are! Our marketing team started a lot of new campaigns in January while they are working their magic, we’ve selected five projects that our design team worked on this past season. Here they are in no particular order!

It’s been a hot, busy summer in Buffalo, New York! At times, we almost didn’t want to leave our comfy office to brave the heat waves and unforgiving UV rays. The great news? Our reluctance to go outdoors has provided our clients with a lot of exciting website launches and high-performing digital campaigns to enjoy while the weather cools down. In all seriousness, we had an awesome summer at 360 PSG (yes, even the outdoors too). Now that we have time to reflect, here are our picks for the top web projects of summer 2018!

We’ve made it to summer 2018! Our team has been busy launching, posting, writing, designing, supporting and managing numerous projects this season. It’s nice to take a step back and revisit the great client work and successes we’ve brought to the web. While website launches are only a portion of what we do over at 360 PSG, we put a lot of time and creativity into each project. Here are five of our top web projects from spring ‘18.

It was a full house at 360 PSG this week for our Content Architecture, Modern Design Trends & Usability Workshop. Focusing on the importance of content and design in today’s digital world, our Dr. of Creative and Dr. of Operations, Jessa and Dan, presented what they believe a website needs in order to perform.